Artificial Intelligence

This retail media advice includes creating adaptable technology and leveraging integrated insights.

Simon Property Group’s Shop Premium Outlets has partnered with retail tech firm Mirakl to optimize ads on its e-commerce marketplace.

Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.

Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.

Smart carts, product demos, flexible shopping experiences and holistic health are among the trends being shaped by rapidly evolving customer expectations, according to research from 84.51°.

Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.

The retailer’s plans include new and expanded private labels, investments in stores and a revamping of the Target Circle loyalty program come April to offer three membership tiers.

Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.

C-stores present a largely untapped opportunity in the realm of RMNs. Understanding their nuances is key for brands to crafting effective audience strategies, planning and activation.

Bazaarvoice has added Content Coach, Photo Captions for Instagram and Creator Discovery, all powered by the platform's HarmonyAI technology.