Artificial Intelligence

Brands can leverage the "Powered by Gopuff" platform's online ads, marketing capabilities and first-party customer data on their own websites as well as Gopuff's fulfillment infrastructure.

The TikTok Shop Connector is designed to keep data current and synced across various applications, including product data management, order management, fulfillment and accounting.

Data shows that the health and beauty category has more momentum and competition than ever before.

The fireside chat will also explore the emerging technologies Uber is tapping into to deliver frictionless, future-forward experiences to its customers.

Mars Inc. will be one of the first to activate Instacart’s retail media data with PubMatic via "deal ID" for CTV and video campaigns.

Although Stephen Bettencourt has both undergrad and graduate degrees in management science, a professor opened his eyes to the world of marketing research, and from then on, he had a new passion.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Recent research explores the hard-to-ignore Gen Z consumers — from how they feel about clean labels to how they search and more.

There is a type of consumer marketing that offers rich data and 100% attribution, writes Snipp Interactive's Tom Burgess.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.