Artificial Intelligence

Walmart, Albertsons, P2PI and others shared retail media-related advancements and news during the month.

The company has been leaning toward a data- and AI-enabled approach that allows it to tap into the consumer journey in a variety of ways and right from the beginning.

Target, BJ's Wholesale Club, Amazon and others revealed plans to expand store footprints and build up in-store experiences last month.

As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.

Procter & Gamble is embedding AI across its enterprise to yield new efficiencies and better meet shifting consumer needs.

University of Virginia Professor Luca Cian leads this research-backed Learning Lab session promising a strategic framework that helps navigate AI acceptance and trust in consumer goods and retail.

Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.

The partnership combines omnichannel agency services with AI-enabled retail media, sales and content optimization.

Lowe's is using Marketplace expansion, creators, and AI-driven video and visualization to turn digital engagement into measurable omnichannel growth.

Jason Goldberg argued that focusing on AI efficiency misses the bigger threat: a fundamental shift in how consumers shop and decide.