The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.
At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.
Tractor Supply’s Al Lettera, SVP of IT, and Glenn Allison, VP of IT applications development, took the stage at CGT’s Analytics Unite event in May to talk enterprise-wide AI implementations.
Topsort's new solution enables marketplaces to integrate its retail media infrastructure through a simplified process, requiring minimal code in as little as one hour.
P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
The EVP of strategy consulting at Insite AI, an artificial intelligence and strategy partner, talked to the Path to Purchase Institute about how marketers can leverage AI to as a forecasting tool.
Perhaps with deference to the Olympics in Paris this summer, World Retail Congress took “High Performance Retail” as its theme. Catch up on all you missed from the event here.
A new Sony solution equips retailers with AI-driven tools that evaluate the effectiveness of digital signage and help ensure better branded content is shown to shoppers.
