Apps

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

Quality and flavor rank above cost when purchasing items for the turkey-themed holiday, according to data from Breaktime Media.

With retail media network advertising on the rise, CPGs are under pressure to increase their budget allocations to remain competitive, writes AdAdapted’s Molly McFarland.

Local and independent supermarkets are implementing smart carts, while Aldi and other grocers adopt Instacart’s electronic shelf label functionality.

The prebiotic soda brand partnered with the Grammy-nominated rapper to launch a Post Malone wild berry flavor exclusively at Kroger.

After a successful launch, the U.K. retailer is adding hundreds of SKUs to its website and app based on customer search queries.

3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season.

The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

Ontario customers can order delivery from Sobeys, Farm Boy, Longo's and FreshCo banners, with a nationwide rollout to follow.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.