Zicam Positions Itself as 'Pre-Cold' Remedy Updated packaging and 'Cold Monster' character designed to assist confused shoppers Unilever's Lipton Touts the Benefits of Black Tea Campaign tries to 'uplift' female target using various tactics Kmart Catches Some 'Ship' Firestone Positions Itself as More Than a Tire Brand Multifaceted campaign promotes auto center services Effie Case Study: Foster's 'Aussie Six-Pack' Campaign FSI Report: Feb. 24, 2013 FSI Report: Feb. 17, 2013 Anderson Leaves Saatchi X Kimberly-Clark Wants to 'Talk' Menopause Supports Poise line extension with dedicated website and account-specific retail activity K-C Program 'Shares' Value Proposition Insights shape the launch of a Scott brand loyalty program First Previous 19 20 21 22 23 Next Last
