Ball Park Facilitates a Feeding Frenzy Campaign for hot dog brand targets females who shop for their men Paper Mate Counters Pen Envy Campaign positions new InkJoy line as 'most stolen pen' Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Target Taps Agency Exec for CMO Spot P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message FSI Report: March 18, 2012 Effie Unveils Shopper Marketing Finalists Alcone Taps Viento as Chief Creative Officer French's Freshens Its Packaging Category-defining brand helps Mom 'bring family together' at holidays First Previous 22 23 24 25 26 Next Last
