Kraft 'Powers Up' Breakfast with Belvita Uses sampling, social media and TV spots to direct shoppers to the cookie/cracker aisle P&G Concentrates on Tide Pods Social media push gets samples into loyal followers' washing machines Target Taps Agency Exec for CMO Spot P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message FSI Report: March 18, 2012 Alcone Taps Viento as Chief Creative Officer Effie Unveils Shopper Marketing Finalists French's Freshens Its Packaging Category-defining brand helps Mom 'bring family together' at holidays Diamond Shares the Love for Kettle Brand Chips Consumers claim 30,000 Facebook coupons for free chip bags within four hour Sara Lee Nods to Life's Imperfections Campaign targets moms by offering deli meal solutions First Previous 22 23 24 25 26 Next Last
