Beauty

Worldwide Cosmetics' marketing teams are raising the bar on merchandising in both professional salons and retail stores with more innovative P-O-P than ever before

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Highlights from the research firm's October 2002 channel report

Excerpts from A.G. Lafley's letter to shareholders, August 2002

An overview of LIMA's annual state of the industry report

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike.

Revlon is testing a cosmetics wall merchandiser designed to be easy to shop