P&G's Moments of Truth Excerpts from A.G. Lafley's letter to shareholders, August 2002 Licensing Trends, 2002 An overview of LIMA's annual state of the industry report Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. Revlon Builds 'Her Wall' Revlon is testing a cosmetics wall merchandiser designed to be easy to shop Displays Promote Teeth-Whitening Products in Dentists' Offices 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies Gillette Launches Web Site to Share Display Ideas Bristol-Myers Squibb Customizes Displays for Wal-Mart Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. First Previous 280 281 282 283 284 Next Last
