Pallet Displays

Marketer: Ryobi America Corp., Andersen, S.C.
Objective: The marketing aim was to introduce this new product and establish its connection with the well-known television personality.
Construction: Corrugated
Introduced: November 1996
Producer: Inland Paperboard and Packaging Inc., Indianapolis

Ampro Industries Inc.
Amturf Kids Patch

Product: Traps for flies, yellow jackets and wasps
P-O-P company: Stone Container Corp., Chicago
Distribution: Supermarkets, department stores, home and garden stores
Introduction: April 1996
Duration: Permanent
Construction: Kraft-colored corrugated; pole with signage and motorized, voice-activated voice box
Troy Biosciences Inc.'s colorful Final Flight display was just what the company was looking for to attract customer attention to its first large-scale P-O-P effort.

Client: Sony Corp.
P-O-P company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Products: Underwear, hosiery, casual clothes and sportswear
Number of displays: 20,000
P-O-P company: Custom Packaging, Lebanon, Tenn.
Distribution: Mass merchants, supermarkets and drugstores
Introduction: May 1995
Duration: Temporary
Construction: Corrugated; litho printed

Client: Schering-Plough Healthcare Products
P-O-P company: Mechtronics, Stamford, Conn.

Pallet displays and corrugated prepacked floorstands are being used across the country.
Producer: Henschel-Steinau Inc.