Pallet Displays

Client: Messer Imports, Lyndhurst, N.J.
Products Promoted: Claybrooke men's and women's slippers
Objective: To provide a temporary display showcasing slippers during the holiday season. The display had to be shoppable from two sides and durable enough to last through the holiday season.
Introduction: September 2000
Construction/Materials: SBS, 200-pound B-flute corrugated, white nylon rivet fasteners and clear K-resin quick-grip fasteners
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Client: The Clorox Co., Oakland, Calif.
Products Promoted: Clorox Home Care cleaning products
Objective: The client wanted to leverage the brand equity it has in its packaging in-store. In the grocery channel, Clorox wanted to gain valuable floor space with this unit. Finally, it wanted the display to be shoppable on both sides of the pallet while maintaining the billboard effect of the graphics on the individual cases.
Introduction: January 2000

Client: Nintendo of America, Redmond, Wash.
Distribution: Wal-Mart stores
Size of Run: 1,989
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Entertainment and Computers: Home Entertainment Interactive, Motion or Illuminated

Client: Lipton Inc., Englewood Cliffs, N.J.
Size of Run: 1,500
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Grocery and General Merchandise Products: Containerized and Processed Foods

Client: Lyrick Studios, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 920
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Mass Merchandise Retailer

Client: Lipton Inc., Englewood Cliffs, N.J.
Distribution: Supermarkets
Size of Run: 2,000
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods
Objectives: This display was designed for easy set-up. Three-dimensional lug-ons attached to the riser offer product identity. However, the unit knocks down so it can be shipped to stores in a flat container. This display has been re-ordered four times since its initial run.

Client: Golden Books Publishing, New York
Distribution: Bookstores
Size of Run: 1,770
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Sports, Toys and Accessories: Books, Newspapers and Magazines
Objectives: This intricate, three-dimensional display is shoppable from all four sides. It arrives at stores pre-packed with a stepped tray system that allows for a variety of product configurations. The detailed castle top combines the Golden Book and Disney logos with various characters from the products below.

Product: Lawn and garden tools
P-O-P company: P.T. O'Malley Lumber Co., Baltimore
Introduction: October 2000
Duration: Semipermanent
Construction: Wood, paper
Display set-up: Distribution salesforce
Ames-True Temper's new "Tool Box Assortment" merchandising program allows a variety of specialty or seasonal tools to be merchandised in a way that reduces inventory investment.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Planet Lunch"
Marketer: Frito-Lay
Producer: Frankel, Chicago
In order to secure retail floor space for Frito-Lay's small value line of 25-cent packages, a fun, interactive display was created. It draws children -- and their moms -- with its wacky telescope, sliding "word bars," lenticular signs and bag dispensers. The display successfully reinforced the power of the Planet Lunch program, which has 85% awareness among children.