Pallet Displays

Client: Transparent Language, Merrimack, N.H.
Distribution: CompUSA stores
Size of Run: 210
Producer: One Source Industries LLC., Laguna Hills, Calif.
Division: Temporary, Computer Software

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Adventure
Objective: To gain access into underdeveloped market segments and non-traditional toy retailers.
Introduction: January 1998
Number of Displays: 1,500
Construction/Materials: .010 SBS printed in four colors and laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Carhartt, Dearborn, Mich.
Distribution: Mass Merchants
Size of Run: 250
Producer: Meridian Display & Merchandising, St. Paul, Minn
Division: Temporary, Apparel and Sewing Notions
Objectives: To increase exposure of the brand during peak demand periods, such as the back-to-school season, Christmas and spring.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Sam's Club stores
Size of Run: 230
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Health Care
Objectives: To merchandise various Whitehall-Robins products in Sam's Clubs with a pallet display located in the pharmacy. This merchandiser can function for long periods of time and can be restocked and retrofitted for different products based on seasonal selling cycles.

Client: Lyrick Studious, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objectives: A new Barney video was released in Wal-Mart stores with the support of this pallet display. It was intended to garner secondary placement for the new video as well as the old videos, and to encourage impulse purchases. Bright colors and friendly, familiar graphics were used to appeal to kids and adults.

Client: Coty Inc., New York
Distribution: Mass merchants
Size of Run: 2,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Fragrances
Objectives: To design a unit to house 20 SKUs of Coty products. By designing two special trays, all combinations of pallet, either full, 1/2 or 1/4, were easily constructed. The units were geared to large as well as smaller stores so all markets could handle them.

Client: Avery Dennison Office Products Worldwide
Producer: Longview Fibre Displaygroup
Comments: The idea here was to create a center-aisle, pre-packed, promotional display for do-it-yourself greeting cards. The direct print on corrugated with aqueous coating, contrasting with the UV-coated ribbon and litho header, achieved a "gift box" look. The header depicts how the greeting cards are made and shows how to use the related computer program.

Client: Baldwin Hardware Corp., Reading, Pa.
Products Promoted: Brass Christmas ornaments
Objective: To create a display program that accommodates various sizes of retailers, from department stores to small gift shops. By hanging the ornaments next to the stock, the display allowed the consumer to easily identify the ornament of choice for purchase.
Introduction: April 1999
Construction/Materials: Corrugated, plastic, cardboard, litho sheet
P-O-P Company: Graphex Inc., Exton, Pa.

Phoenix Display, a Company of International Paper
S-B Power Tool Co.

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.