Pallet Displays

Products: Jigsaw, 3-inch belt sander, 0.5-inch drill, circular saw and router
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Hardware and home center stores
Construction: Corrugated cardboard
Comments: A freestanding endcap or minipallet showcases Skil Corp.'s "Classic" tools. The endcap holds a total of 15 tools, while the minipallet holds 30 tools. "It's turnkey in a sense that all product is set to go and ready to retail the way it is," a corporate representative says.

Product: Value Pack selection of cleaning brushes and scrubbing products
Distribution: Mass merchandise and home center stores
Introduction: August 1991
Duration: Permanent
Construction: Polypropylene
A number of mass merchandisers have embraced Empire's Value Pack Crates of cleaning and scrubbing products.

Product: The Quikrete Cos. Ready-mix concrete
Number of displays: 5,000
P-O-P company: Stone Container Corp., Birmingham, Ala.
Distribution: Hardware stores, lumber yards and home centers
Introduction: April 1991
Duration: Temporary
Construction: Corrugated cardboard
Pallet displays from Quikrete are designed to last for three shipments before they give way to wear and tear.

Product: Weiser Lock Mini-Pallet Merchandiser
Number of displays: 5,000
Average unit cost: $800 to $1,000
P-O-P company: Phoenix, Ariz. Graphics Division of Packaging Corp. of America, Evanston, Ill.
Distribution: Home centers, lumber yards and large hardware stores.
Introduction: August 1991
Duration: Semi-permanent
Construction: Combination of corrugate box display cases on wood mini- pallet
Mini-pallets, placed on end caps or near doors help cross sell Weiser locks.