Pallet Displays

Client: Neuville Industries Inc., Hildebran, N.C.
Product Promoted: Keds brand socks
Objective: To create impact at the P-O-P by being graphically unique and colorful, and to tie in to the back-to-school theme.
Introduction: July 1998
Construction/Materials: Corrugated trays, header and pallet skirt, wooden pallet base
P-O-P Companies: Synergy Advertising and Design (design), Hickory, N.C.; Southland Packaging Inc. (manufacture), Statesville, N.C.

Client: First Brands, Danbury, Conn.
Producer: Buckeye Container, Wooster. Ohio
Marketing Objective: The goal was to create a display that would hold and move a large amount of product. The client wanted to increase market share by displaying several products in the aisle rather than on a shelf next to the competition.

Product Promoted: Clorox Automatic toilet bowl cleaner
Objective: To move product quickly from a false-bottom display that offers a full-pallet look without the load.
Distribution: Warehouse stores and club stores
Introduction: January 1998
Construction: Corrugated
Producer: Inland Paperboard and Packaging Inc., Indianapolis

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
A second half-pallet shipper was created for the hair-clipper aisle and customized for Wal-Mart.

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Wahl Clipper Co. has found success with a half-pallet display for its beard trimmers that it created specifically for Wal-Mart.

Publisher/Distributor: D.K. Publishing, New York
Product Promoted: D.K. Eyewitness video series and Visual Dictionary books
Objective: To provide multi-product presentation and generate sales volume strong enough to launch into other pallet programs.
Distribution: Sam's Warehouse Club Stores
Number of Displays: 450
Construction/Materials: B-flute corrugated
Introduction: February 1997
P-O-P Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

In its continuing effort to build sales in the canned mixed vegetable category, Dean Foods Vegetable Co., Green Bay, Wis., created a marketing campaign that encouraged consumers to serve Veg*All, the company's blend of seven vegetables in a light onion broth, for lunch, dinner and even breakfast. The campaign, which ran from September through December, carried the theme "Any Time is Veg*All Time." The program included a 59-case or 35-case pallet display.
Producer: Goltz & Associates, Green Bay, Wis.

Product: Hand tools
P-O-P company: Southland Promotions, Statesville, N.C.
Distribution: Home center stores
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
In August, CooperTools expanded its quarter-pallet merchandising program to encompass 27 products and has opened it to all accounts.

Marketer: Ryobi America Corp., Andersen, S.C.
Objective: The marketing aim was to introduce this new product and establish its connection with the well-known television personality.
Construction: Corrugated
Introduced: November 1996
Producer: Inland Paperboard and Packaging Inc., Indianapolis