Pallet Displays

Retail Category: Stationery/Office/Gift Stores
Display Type: Freestanding, Aisle, Shipper or Pallet - Temporary
Client: 3M
Producer: The Strive Group, Chicago
Size of Run: 500
Comments: This three-sided half-pallet display invites customers to "write it... print it... file it" in an effort to get organized with 3M tapes and Post-it Notes. All major components are full-color, varnished corrugated designed to last longer at retail.

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: Pet products are typically high-margin items, but sales tend to trend downward during the Christmas season. This 1/4-pallet display for use in all channels was designed to reinforce consumer impulse purchase opportunities around the holidays. It features flexible inventory options, shelves of various sizes for cross-merchandising opportunities and Christmas season print.
Introduction: August 2000

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: This shoppable pallet designed for PETsMART retailers appears to be a semipermanent piece to consumers, but it's actually a temporary piece that is swapped out and updated every two to three months with new graphics and seasonal tie-ins to the Christmas, Valentine's Day and Easter holidays.
Introduction: August 2000

Client: Outdoor Products, Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Comments: This pallet display for Wal-Mart makes effective use of a light thief that illuminates the header with bands of orange fluorescent color to reinforce the edgy, contemporary lifestyle graphics. The unit shipped pre-assembled and fully loaded for easy set up and minimal handling.

Client: Logitech, Fremont, Calif.
Producer: Protagon Display Inc., Scarborough, Ontario, Canada
Comments: A permanent pallet display designed specifically for CompUSA outlets, this four-sided unit permits easy access and ample space for the four available cameras. Logitech's corporate teal color reinforces the company's leadership position in the Internet camera category.

Client: Bayer-Pursell LLC, Birmingham, Ala.
Producer: Inland Paperboard & Packaging, Indianapolis
Comments: This temporary display was designed to support jugs of heavy lawn care product and withstand damp conditions sometimes found in lawn and garden departments of home building centers. The quarter-pallet display scales down to a counter display as product sells down.

Client: Front Row Entertainment, Edison, N.J.
Products Promoted: CDs
Objective: A flexible merchandising vehicle was needed to display CDs within quarter-, half- and full-pallet configurations. The displays also had to enable retailers to change graphics easily for varying promotions.
Introduction: January 2001
Construction/Materials: Flexo-printed B-flute corrugated, litho-laminated river and graphic channels
P-O-P Company: Triangle Display Group, Philadelphia

Client: Goodtimes Entertainment, New York.
Products Promoted: Wal-Mart's Greatest Christmas Collection two-pack Christmas CDs
Objective: To call attention to the exclusive collection via 1/4-pallet displays placed in 2,000 Wal-Mart stores.
Introduction: October 2000
Construction/Materials: Four-color flexo-printed B-flute corrugated plus varnish
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.