Pallet Displays

Client: Kraft General Foods
Product: Kraft Parmesan cheese
P-O-P company: RTC Industries Inc., Rolling Meadows, Ill.
Construction: Fabricated particleboard; painted with silkscreened logo
Introduction: June 1994

Client: Pentech International Corp.
P-O-P company: Merchandising Plus

Product: Armaly Sponge Co. AutoShow cleaning products
Number of displays: 5,000
P-O-P company: Tecumseh Corrugated Box Co., Tecumseh, Mich.
Distribution: Mass merchants, automotive supply stores, supermarkets
Introduction: February 1994
Duration: Temporary
Construction: Corrugated
AutoShow automotive cleaning products were easily accessible to the consumer in a corrugated display, which was used during a special promotion by Armaly Sponge.

Client: Champagnes P&C Heidsieck
P-O-P company: Socar PLV
Category: Food & Beverage/Temporary

Product: LTL Home Products Inc. Ground Tech Post Systems with Ground Master post-installation sockets
Number of displays: 500
P-O-P companies: Anderson Advertising (graphics), Reading, Pa.; Impress Industries (manufacture), Emmaus, Pa.
Distribution: Warehouse stores
Introduction: December 1993
Duration: Temporary
Construction: Corrugated
A new shipper display educates consumers on the benefits of LTL's Ground Tech Post Systems, while eliminating the disposal problems associated with wood pallets.

Client: American Tool
Producer: E & E Display Group

Product: Power tool accessories
P-O-P company: Sunbelt Containers, Spartanburg, S.C.
Distribution: Home centers and building supply stores
Introduction: June 1993
Duration: Temporary
Construction: Corrugated honeycomb skids; corrugated pallet boxes
Vermont American Tool is utilizing corrugated honeycomb skids stacked with corrugated pallet boxes to merchandise power-tool accessories.

Products: Jigsaw, 3-inch belt sander, 0.5-inch drill, circular saw and router
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Hardware and home center stores
Construction: Corrugated cardboard
Comments: A freestanding endcap or minipallet showcases Skil Corp.'s "Classic" tools. The endcap holds a total of 15 tools, while the minipallet holds 30 tools. "It's turnkey in a sense that all product is set to go and ready to retail the way it is," a corporate representative says.