Pallet Displays

Client: Trend Enterprises Inc., New Brighton, Minn.
Products Promoted: Learning Fun Materials & Classroom Materials
Objective: To provide display materials that expand overall market presence during specialty selling seasons, while giving the client a second product placement, increased sales and branding opportunities.
Introduction: July 1999
Construction/Materials: Four-color direct printed corrugated, wire rack, four-color laminated litho labels, four-color web direct to chipboard header

Client: BIC Corp., Milford, Conn.
Producer: Triangle Display Group, Philadelphia
Marketing Objective: To ensure high product visibility, easy product access and overall attractiveness. The display was designed to accommodate shelf units on all four sides so consumers can quickly see the contents from any angle.

Client: Top Flight, Chattanooga, Tenn.
Product Promoted: School binders
Objective: To gain consumer support for Top Flight's NASCAR back-to-school binders.
Introduction: June 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: GNB, Atlanta
Distribution: Club environments
Size of Run: 475
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Division: Permanent, Automotive Aftermarket
Objectives: To create a more dominant and organized presentation within the automotive department and to eliminate the need for additional pallet merchandising of fast-moving SKUs by increasing the number of facings on the battery rack merchandiser.

Retail chain: Wal-Mart Stores Inc.
Marketer: GT Interactive Software
P-O-P company: Inland Consumer Packaging and Displays, Indianapolis
Purpose of display: This pallet display was specially-designed to obtain better placement for GT Interactive's CD-ROM games in Wal-Mart stores.

Client: Trend Enterprises Inc., New Brighton, Minn.
Distribution: Mass merchants, office supply stores, warehouse stores and superstores
Size of Run: 1,600
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain a second placement of existing in-line products as well as additional new products from the client during the back-to-school period when demand for variety is higher.

Client: Stuart Hall/Pentab, Kansas City, Mo.
Distribution: Discount and general merchandise stores
Size of Run: 1,300
Producer: Cannon Equipment Co., Rosemount, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: The client wanted to cross-merchandise several related school stationery products from several licensed manufacturers on a single display to provide a one-stop back-to-school shopping experience for consumers.

Client: The Learning Co., Cambridge, Mass.
Distribution: Computer retail stores nationwide
Size of Run: 240
Producer: One Source Industries, Laguna Hills, Calif.
Division: Temporary, Computer Software
Objectives: To design a display that would capture the essence of Myst and engage every customer who walked by, inviting them to experience the world of Myst and Riven.

Client: Golden Book Publishing, New York
Distribution: Supermarkets, drugstores, department stores and mass merchants
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Books, Newspapers and Magazines
Objectives: To create a coloring contest and generate impulse purchases via a center aisle display that would have a four-way visibility with non-traditional "open look"; reduce parts, set-up time, costs and hold 768 pieces; be modular; and effectively communicate the features of the promotion.

Client: Avery Dennison
Producer: Longview Fibre Co.
Comments: Since the graphics for this display were designed to conform to a specific in-store program, damage-free modular assembly and packout was the main directive from the client. This display allows for easy viewing of all products. All of the blister-carded items were packed in single-faced trays, keeping the product upright.