Pallet Displays

Client: Coty Inc., New York
Distribution: Mass merchants
Size of Run: 2,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Fragrances
Objectives: To design a unit to house 20 SKUs of Coty products. By designing two special trays, all combinations of pallet, either full, 1/2 or 1/4, were easily constructed. The units were geared to large as well as smaller stores so all markets could handle them.

Client: The Dial Corp., Phoenix, Ariz.
Distribution: Mass merchants
Size of Run: 1,350
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Semipermanent, Suntan Products, Lotions, Moisturizers and Creams
Objectives: The prepack pallet unit was created for the holiday season and offered shoppers the option to purchase gift sets under two different price points.

Client: Mattel, El Segundo, Calif.
Product Promoted: Kid's puzzles
Objective: To provide secondary placement during the holiday season and effectively display the puzzles.
Introduction: November 1999
Number of Displays: 1,500
Construction/Materials: Three-color Lusterprint on bleached white corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Avery Dennison Office Products Worldwide
Producer: Longview Fibre Displaygroup
Comments: The idea here was to create a center-aisle, pre-packed, promotional display for do-it-yourself greeting cards. The direct print on corrugated with aqueous coating, contrasting with the UV-coated ribbon and litho header, achieved a "gift box" look. The header depicts how the greeting cards are made and shows how to use the related computer program.

Client: Baldwin Hardware Corp., Reading, Pa.
Products Promoted: Brass Christmas ornaments
Objective: To create a display program that accommodates various sizes of retailers, from department stores to small gift shops. By hanging the ornaments next to the stock, the display allowed the consumer to easily identify the ornament of choice for purchase.
Introduction: April 1999
Construction/Materials: Corrugated, plastic, cardboard, litho sheet
P-O-P Company: Graphex Inc., Exton, Pa.

Phoenix Display, a Company of International Paper
S-B Power Tool Co.

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.

Client: Trend Enterprises Inc., New Brighton, Minn.
Products Promoted: Learning Fun Materials & Classroom Materials
Objective: To provide display materials that expand overall market presence during specialty selling seasons, while giving the client a second product placement, increased sales and branding opportunities.
Introduction: July 1999
Construction/Materials: Four-color direct printed corrugated, wire rack, four-color laminated litho labels, four-color web direct to chipboard header

Client: BIC Corp., Milford, Conn.
Producer: Triangle Display Group, Philadelphia
Marketing Objective: To ensure high product visibility, easy product access and overall attractiveness. The display was designed to accommodate shelf units on all four sides so consumers can quickly see the contents from any angle.