Pallet Displays

Client: Top Flight, Chattanooga, Tenn.
Product Promoted: School binders
Objective: To gain consumer support for Top Flight's NASCAR back-to-school binders.
Introduction: June 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

Client: Stuart Hall/Pentab, Kansas City, Mo.
Distribution: Discount and general merchandise stores
Size of Run: 1,300
Producer: Cannon Equipment Co., Rosemount, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: The client wanted to cross-merchandise several related school stationery products from several licensed manufacturers on a single display to provide a one-stop back-to-school shopping experience for consumers.

Client: The Learning Co., Cambridge, Mass.
Distribution: Computer retail stores nationwide
Size of Run: 240
Producer: One Source Industries, Laguna Hills, Calif.
Division: Temporary, Computer Software
Objectives: To design a display that would capture the essence of Myst and engage every customer who walked by, inviting them to experience the world of Myst and Riven.

Client: Golden Book Publishing, New York
Distribution: Supermarkets, drugstores, department stores and mass merchants
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Books, Newspapers and Magazines
Objectives: To create a coloring contest and generate impulse purchases via a center aisle display that would have a four-way visibility with non-traditional "open look"; reduce parts, set-up time, costs and hold 768 pieces; be modular; and effectively communicate the features of the promotion.

Client: GNB, Atlanta
Distribution: Club environments
Size of Run: 475
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Division: Permanent, Automotive Aftermarket
Objectives: To create a more dominant and organized presentation within the automotive department and to eliminate the need for additional pallet merchandising of fast-moving SKUs by increasing the number of facings on the battery rack merchandiser.

Retail chain: Wal-Mart Stores Inc.
Marketer: GT Interactive Software
P-O-P company: Inland Consumer Packaging and Displays, Indianapolis
Purpose of display: This pallet display was specially-designed to obtain better placement for GT Interactive's CD-ROM games in Wal-Mart stores.

Client: Trend Enterprises Inc., New Brighton, Minn.
Distribution: Mass merchants, office supply stores, warehouse stores and superstores
Size of Run: 1,600
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain a second placement of existing in-line products as well as additional new products from the client during the back-to-school period when demand for variety is higher.

Client: Avery Dennison
Producer: Longview Fibre Co.
Comments: Since the graphics for this display were designed to conform to a specific in-store program, damage-free modular assembly and packout was the main directive from the client. This display allows for easy viewing of all products. All of the blister-carded items were packed in single-faced trays, keeping the product upright.

Client: Network Associates, Santa Clara, Calif.
Products Promoted: McAfee VirusScan Deluxe and PCMedic Deluxe 97 software
Objective: A pallet display that ships with product for fast and easy setup was designed. The large graphics communicate the special pricing offer on all four sides.
Introduction: April 1998
Construction/Materials: B-flute white corrugated printed 3-color flexo and die cut to shape
P-O-P Company: U.S. Display Group, Newark, NJ