Pallet Displays

Client: Clorox Co., Oakland, Calif.
Products Promoted: Kingsford charcoal and other barbeque-related products
Marketing Strategy: To create a shippable and easy-to-assemble pallet display that would serve as a high-profile, eye-catching billboard for Kingsford within Wal-Mart stores. Also, to attract consumers to the barbeque section of Wal-Mart stores and to induce purchases of Kingsford charcoal and other barbeque-related accessories.
Introduction: March 1999
Number of Displays: 1,500
Distribution: Wal-Mart stores

Client: Bic Corp., Milford, Conn.
Products Promoted: Stationery products
Objective: To create an increased demand for a wide variety of stationery products. The display is versatile enough to contain significant quantities of established products, while still featuring new products.
Introduction: May 1999
Number of Displays: 875

Client: The Gillette Co., Boston
Product Promoted: Razors
Objective: To create a durable and cost-efficient display for merchandising Gillette's Sensor Excel razors in 30 Costco warehouse clubs throughout Canada.
Number of Displays: 30
Construction/Materials: Painted wood pallet, fabricated wood interior structure, corrugated fillers and false bottom, extruded plastic corner channels and edges, plastic side graphic panels, vacuformed and fabricated plastic top spacers, process screenprinted graphics on side panels and top spacer.

Client: Candle Corp. of America, Des Plaines, Ill.
Products Promoted: Candles and related accessories
Objective: To provide a temporary display vehicle that merchandises up to 1,100 pieces of various products; to create a structurally sound display that can support up to 1,350 pounds; and to design a unit that offers multiple product options for retailers based on differing classes of trade and price points.
Introduction: September 1999
Number of Displays: 500

Client: Transparent Language, Merrimack, N.H.
Distribution: CompUSA stores
Size of Run: 210
Producer: One Source Industries LLC., Laguna Hills, Calif.
Division: Temporary, Computer Software

Client: Lego Systems Inc., Enfield, Conn.
Product Promoted: Lego Adventure
Objective: To gain access into underdeveloped market segments and non-traditional toy retailers.
Introduction: January 1998
Number of Displays: 1,500
Construction/Materials: .010 SBS printed in four colors and laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Carhartt, Dearborn, Mich.
Distribution: Mass Merchants
Size of Run: 250
Producer: Meridian Display & Merchandising, St. Paul, Minn
Division: Temporary, Apparel and Sewing Notions
Objectives: To increase exposure of the brand during peak demand periods, such as the back-to-school season, Christmas and spring.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Sam's Club stores
Size of Run: 230
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Health Care
Objectives: To merchandise various Whitehall-Robins products in Sam's Clubs with a pallet display located in the pharmacy. This merchandiser can function for long periods of time and can be restocked and retrofitted for different products based on seasonal selling cycles.

Client: Lyrick Studious, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objectives: A new Barney video was released in Wal-Mart stores with the support of this pallet display. It was intended to garner secondary placement for the new video as well as the old videos, and to encourage impulse purchases. Bright colors and friendly, familiar graphics were used to appeal to kids and adults.