Pallet Displays

Client: Lipton Inc., Englewood Cliffs, N.J.
Distribution: Supermarkets
Size of Run: 2,000
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Grocery and General Merchandise Products: Frozen, Fresh and Refrigerated Foods
Objectives: This display was designed for easy set-up. Three-dimensional lug-ons attached to the riser offer product identity. However, the unit knocks down so it can be shipped to stores in a flat container. This display has been re-ordered four times since its initial run.

Client: Golden Books Publishing, New York
Distribution: Bookstores
Size of Run: 1,770
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Sports, Toys and Accessories: Books, Newspapers and Magazines
Objectives: This intricate, three-dimensional display is shoppable from all four sides. It arrives at stores pre-packed with a stepped tray system that allows for a variety of product configurations. The detailed castle top combines the Golden Book and Disney logos with various characters from the products below.

Client: Nintendo of America, Redmond, Wash.
Distribution: Wal-Mart stores
Size of Run: 1,989
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Entertainment and Computers: Home Entertainment Interactive, Motion or Illuminated

Client: Lipton Inc., Englewood Cliffs, N.J.
Size of Run: 1,500
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Grocery and General Merchandise Products: Containerized and Processed Foods

Client: Lyrick Studios, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 920
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Mass Merchandise Retailer

Product: Lawn and garden tools
P-O-P company: P.T. O'Malley Lumber Co., Baltimore
Introduction: October 2000
Duration: Semipermanent
Construction: Wood, paper
Display set-up: Distribution salesforce
Ames-True Temper's new "Tool Box Assortment" merchandising program allows a variety of specialty or seasonal tools to be merchandised in a way that reduces inventory investment.

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Planet Lunch"
Marketer: Frito-Lay
Producer: Frankel, Chicago
In order to secure retail floor space for Frito-Lay's small value line of 25-cent packages, a fun, interactive display was created. It draws children -- and their moms -- with its wacky telescope, sliding "word bars," lenticular signs and bag dispensers. The display successfully reinforced the power of the Planet Lunch program, which has 85% awareness among children.

Client: Bic Corp., Milford, Conn.
Product Promoted: Bic utility lighters
Marketing Strategy: To enhance open stock sales of SureStart Lighters while penetrating the home center store category by offering a compact, high unit volume display.
Introduction: March 1999
Number of Displays: 1,000
Distribution: Home centers and department stores
Construction/Materials: The shelves are three-color, direct print and varnished on B-flute; the header is four-color flexo and varnished on E-flute