Pallet Displays

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: This shoppable pallet designed for PETsMART retailers appears to be a semipermanent piece to consumers, but it's actually a temporary piece that is swapped out and updated every two to three months with new graphics and seasonal tie-ins to the Christmas, Valentine's Day and Easter holidays.
Introduction: August 2000

Client: Heinz Pet Products, Pittsburgh
Products Promoted: The Heinz line of pet treats and snacks
Objective: Pet products are typically high-margin items, but sales tend to trend downward during the Christmas season. This 1/4-pallet display for use in all channels was designed to reinforce consumer impulse purchase opportunities around the holidays. It features flexible inventory options, shelves of various sizes for cross-merchandising opportunities and Christmas season print.
Introduction: August 2000

Client: Outdoor Products, Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Comments: This pallet display for Wal-Mart makes effective use of a light thief that illuminates the header with bands of orange fluorescent color to reinforce the edgy, contemporary lifestyle graphics. The unit shipped pre-assembled and fully loaded for easy set up and minimal handling.

Client: Logitech, Fremont, Calif.
Producer: Protagon Display Inc., Scarborough, Ontario, Canada
Comments: A permanent pallet display designed specifically for CompUSA outlets, this four-sided unit permits easy access and ample space for the four available cameras. Logitech's corporate teal color reinforces the company's leadership position in the Internet camera category.

Client: Bayer-Pursell LLC, Birmingham, Ala.
Producer: Inland Paperboard & Packaging, Indianapolis
Comments: This temporary display was designed to support jugs of heavy lawn care product and withstand damp conditions sometimes found in lawn and garden departments of home building centers. The quarter-pallet display scales down to a counter display as product sells down.

Client: Messer Imports, Lyndhurst, N.J.
Products Promoted: Claybrooke men's and women's slippers
Objective: To provide a temporary display showcasing slippers during the holiday season. The display had to be shoppable from two sides and durable enough to last through the holiday season.
Introduction: September 2000
Construction/Materials: SBS, 200-pound B-flute corrugated, white nylon rivet fasteners and clear K-resin quick-grip fasteners
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Client: Front Row Entertainment, Edison, N.J.
Products Promoted: CDs
Objective: A flexible merchandising vehicle was needed to display CDs within quarter-, half- and full-pallet configurations. The displays also had to enable retailers to change graphics easily for varying promotions.
Introduction: January 2001
Construction/Materials: Flexo-printed B-flute corrugated, litho-laminated river and graphic channels
P-O-P Company: Triangle Display Group, Philadelphia

Client: Goodtimes Entertainment, New York.
Products Promoted: Wal-Mart's Greatest Christmas Collection two-pack Christmas CDs
Objective: To call attention to the exclusive collection via 1/4-pallet displays placed in 2,000 Wal-Mart stores.
Introduction: October 2000
Construction/Materials: Four-color flexo-printed B-flute corrugated plus varnish
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: The Clorox Co., Oakland, Calif.
Products Promoted: Clorox Home Care cleaning products
Objective: The client wanted to leverage the brand equity it has in its packaging in-store. In the grocery channel, Clorox wanted to gain valuable floor space with this unit. Finally, it wanted the display to be shoppable on both sides of the pallet while maintaining the billboard effect of the graphics on the individual cases.
Introduction: January 2000