Illuminated Displays or Signs

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Client: Brew City
Producer: Heritage Sign & Display

Product: "Mystery Men" movie
P-O-P company: LAgraphico.com, Burbank, Calif.
Distribution: Movie theaters
Introduction: May 1999
Duration: Temporary
Construction: Styrene, corrugated, fluorescent lights
Display set-up: Theater staff
Creative lighting was used to add dimension and generate consumer interest in the "Mystery Men" movie.

Client: Fender Musical Instruments
Producer: Fiberoptic Lighting Inc.
Comments: Fender uses branded merchandising materials as dealer incentives. Many dealers "bought into the program" just to obtain the display. The sign attracted the attention of customers, thus adding to Fender's brand identity in the retail environment.

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: To build recognition for Martini & Rossi Asti sparkling wine, promoting it as the alternative champagne brand when celebrating the arrival of the year 2000. The digital clock counts down to the new Millennium.
Introduction: December 1999

Client: United States Postal Service, Washington D.C.
Products Promoted: "Century in Stamps" postage stamps
Objective: To celebrate the century and promote collecting a series of "Century" postage stamps. The clock counts down to the new Millennium and on Jan. 1 will be set to count forward.
Introduction: November 1998
Construction/Materials: Wall-mounted countdown clock surrounded by corrugated signage
P-O-P Company: Data Display Systems, El Segundo, Calif.

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: This Shape-Lite was designed to build recognition for Martini & Rossi Asti sparkling wine. The digital clock on the display counts down to each night at midnight, inviting the customer to "Party Y2k Tonight" instead of waiting for New Year's Eve.
Introduction: December 1999

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Product: Waterproof watches
Number of displays: 1,000
P-O-P company: Sector Design & Marketing Ltd., Leicester, England
Distribution: Jewelry and sporting goods stores and airport shops
Introduction: November 1998
Duration: Permanent
Construction: Metal and acrylic
Display set-up: Sekonda salespeople
Sekonda's display for waterproof watches features a bubbling illuminated water tank that creates movement and attracts attention.

Downing Retail Display
Moen
Comments: The client's new technology for dispensing filtered water needed to be elegantly displayed to reflect the sculptured form of the faucet and to appeal to the high-end market. The display body can also be used as a countertop unit.