Illuminated Displays or Signs

Client: Brown & Williamson Tobacco
Producer: Robert Nielsen & Associates Ltd.
Comments: As tobacco advertising has become more restricted, it became even more important for Kool to use retail windows as a billboard. Viewed at night, this sign outshines anything in the store.

Client: Pepsi-Cola Co.
Producer: Everbrite Inc.
Comments: This unit was designed to replicate the Mountain Dew bottle and the neon surrounding it makes it stand out. Its construction not only replicates the dimension of the product, but it also provides additional protection against breakage during shipping and handling.

Client: Brew City
Producer: Heritage Sign & Display

Product: "Mystery Men" movie
P-O-P company: LAgraphico.com, Burbank, Calif.
Distribution: Movie theaters
Introduction: May 1999
Duration: Temporary
Construction: Styrene, corrugated, fluorescent lights
Display set-up: Theater staff
Creative lighting was used to add dimension and generate consumer interest in the "Mystery Men" movie.

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: This Shape-Lite was designed to build recognition for Martini & Rossi Asti sparkling wine. The digital clock on the display counts down to each night at midnight, inviting the customer to "Party Y2k Tonight" instead of waiting for New Year's Eve.
Introduction: December 1999

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: To build recognition for Martini & Rossi Asti sparkling wine, promoting it as the alternative champagne brand when celebrating the arrival of the year 2000. The digital clock counts down to the new Millennium.
Introduction: December 1999

Client: United States Postal Service, Washington D.C.
Products Promoted: "Century in Stamps" postage stamps
Objective: To celebrate the century and promote collecting a series of "Century" postage stamps. The clock counts down to the new Millennium and on Jan. 1 will be set to count forward.
Introduction: November 1998
Construction/Materials: Wall-mounted countdown clock surrounded by corrugated signage
P-O-P Company: Data Display Systems, El Segundo, Calif.

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Let There Be Neon City, New York
Products Promoted: Solgar health products
Objective: To secure positioning of the Solgar brand in health food stores.
Introduction: January 1999
Number of Displays: 500
Construction/Materials: Black back panel with Solgar logo in yellow gold neon. The graphics at the top and bottom of the sign are separate backlighted panels.
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Hawyer Inc.
Eastman Kodak Co.
Comments: The primary selling features of the Kodak Advantix Camera System -varied formats, film storage case and easy film loading -- were all demonstrated via the display. Motion, a sound button providing audio information, a flashing light, and three moving sections were all used. The display was an attention grabber at retail.