Illuminated Displays or Signs

Client: EJ Footwear Corp., Endicott, N.Y.
Objective: To promote the brand to long-haul truck drivers at selected trucks stops that sell shoes and boots.
Introduction: March 1999
Number of Displays: 100
Construction/Materials: Neon tubing, metal frame, screenprinted plastic
P-O-P Company: Everbrite Inc., Greenfield, Wis.

Client: Ty Inc., Chicago Product
Promoted: Beanie Babies
Objective: To promote consumer interest in Ty products.
Introduction: July 1999
Number of Displays: 1
Construction/Materials: Fiberoptics
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts such as pool halls and game rooms
Size of Run: 1,320
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, On-Premise - Illuminated or Motion

Client: B-12, New York
Distribution: On-premise and restaurant locations
Size of Run: 100
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Illuminated or Motion

Client: Anheuser-Busch Inc., St. Louis
Distribution: On-premise accounts
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Beverages -- Beer
Objectives: To provide on-premise accounts with a sign that attracts attention to the Tequiza product launch. Also, to design a sign that includes a message about the product's unique attributes.

Client: R.J. Reynolds International, Miami, Fla.
Distribution: Tobacco retailers
Size of Run: 250
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Signage

Client: Jim Beam Brands Co., Deerfield, Ill.
Distribution: Off-premise liquor stores as well as liquor departments of selected supermarkets
Size of Run: 5,100
Producer: Rapid Displays, Chicago
Division: Temporary, Beverages - Liquor
Objectives: Through innovative use of holiday and entertainment-themed graphics and structural design, the display is intended to attract consumer interest and increase sales during the holiday season.

Client: Brown & Williamson Tobacco
Producer: Robert Nielsen & Associates Ltd.
Comments: As tobacco advertising has become more restricted, it became even more important for Kool to use retail windows as a billboard. Viewed at night, this sign outshines anything in the store.