Illuminated Displays or Signs

Fiberoptic Lighting Inc.
Del Sol Corp.
Comments: Attracting attention to kiosks and carts bearing color-change merchandise was the goal of this sign.

Client: Let There Be Neon City, New York
Products Promoted: Solgar health products
Objective: To secure positioning of the Solgar brand in health food stores.
Introduction: January 1999
Number of Displays: 500
Construction/Materials: Black back panel with Solgar logo in yellow gold neon. The graphics at the top and bottom of the sign are separate backlighted panels.
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Hawyer Inc.
Eastman Kodak Co.
Comments: The primary selling features of the Kodak Advantix Camera System -varied formats, film storage case and easy film loading -- were all demonstrated via the display. Motion, a sound button providing audio information, a flashing light, and three moving sections were all used. The display was an attention grabber at retail.

Client: Clark Refining and Marketing Inc., Glen Ellyn, Ill.
Products Promoted: Light House Program for Cigarette Tobacco Stores
Objective: The introduction of Light House was a new venture into tobacco merchandising for the client. The fixtures feature a contemporary look and modular design for maximum flexibility of product and promotional assortment.
Introduction: 1998
Construction/Materials: Wood laminated fixtures with matte aluminum trim and illuminated headers
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: The Promotions Factory, Melbourne, Australia
Products Promoted: Marlboro cigarettes
Objective: The Marlboro chevron is highlighted in the center of this neon sign to draw attention at retail locations.
Introduction: April 1998
Construction/Materials: Molded metal casing, circular neon tube recessed behind the front cover, precision quartz crystal clock
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo software and gaming sets
Objective: Because high visibility is needed in highly competitive arenas, a fiberoptic display that looks brighter from a distance and appears to move was created.
Introduction: April 1999
Construction/Materials: Aluminum, plastic, fiberoptics, halogen lamp, acrylic, synchronous wheel
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Nokia Electronics, Irving, Texas
Products Promoted: Nokia cell phones and accessories
Objective: The distinctive and highly visible lighted sign helps build brand recognition in the consumer electronics market. The signs were designed for placement in department store electronics departments and shop windows.
Introduction: March 1998
Construction/Materials: Screen-printed and CNC-cut acrylic face, vacuum-formed polystyrene back, standard fluorescent lighting fixture

Client: RadioShack, Fort Worth, Texas
Products Promoted: Compaq Creative Learning Series
Objective: An illuminated marquee draws consumers to the store-within-a-store area being used to introduce the Compaq Creative Learning Series, a line of computers designed to appeal to families nationwide.
Introduction: Summer 1998
Construction/Materials: Vacuum-formed styrene, laminated MDF, fluorescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: The client wanted to capitalize on the positive response of the similar MGD Carton Pool Table Lamp, but decided to offer a smaller version to fit different areas within key on-premise accounts. By offering both, retailers could rotate the pieces.
Introduction: July 1998
Construction/Materials: Corrugated, metal, light fixture
P-O-P Company: Great Northern Corp., Racine, Wis.