Illuminated Displays or Signs

Advertiser: General Electric Co., Cleveland, OH
Producer: Neon Board Co., West Covina, CA
Objective: To publicize in-store promotions at distributors of GE lighting products. The writing surface of the edge-lit, fluorescent blackboard is acrylic so that water soluble crayons, in five colors, can be used to create messages.

Patent: 4,263,737
Issued: April 28, 1981
Inventor: Virgil S. Simon, Glenview, Ill.
Assignee: Thomas A. Schutz Co., Morton Grove, Ill.

Client: Stroh's Brewing Co., Detroit
Product: Beer
Size of run: 2,300
Distribution: On-premise, liquor stores
Introduction: April 1979
Duration: Permanent
Construction/Materials: Injection-molded plastics, illumination
Dimensions (H x W x D): 23" x 11" x 11"
Weight: 9 pounds
Producer: Visual Marketing Inc., Chicago