Illuminated Displays or Signs

Client: Sidney Frank Importing, New Rochelle, N.Y.
Product Promoted: Grey Goose Vodka
Objective: To stimulate on-premise sales by securing prominent positioning and enhancing the quality image of the brand, which will help heighten awareness of the brand.
Introduction: June 1998
Construction/Materials: Solid maple base, 7-watt fluorescent light with a black granite laser-etched faceplate and clear acrylic disc for the bottle to sit on.
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: City Ljusreklam, Stockholm, Sweden
Product Promoted: Abro beer
Objective: To capture consumers' attention at the P-O-P. The printed logo is an enlarged duplication of the beer's label.
Introduction: March 1998
Construction/Materials: Sign with logo printed on transparent Lexan, custom-colored glass words, 9KV transformer
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Product: ICEE brand drinks
Number of displays: 3,000+
P-O-P company: Mirro Products, High Point, N.C.
Distribution: Mass merchants, c-stores, theaters, independent outlets
Introduction: November 1998
Duration: Permanent
Construction: Vacuum-formed styrene, transparent graphics
Display set-up: Retail staff
The ICEE Co. has added on-equipment illuminated merchandising boxes to help project its new brand image and draw more customer attention.

Client: Miller Brewing Co., Milwaukee
Product Promoted: IceHouse beer
Objective: To communicate quality, heritage and authenticity, which are characteristics of IceHouse beer.
Introduction: June 1998

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser
Objective: The sign reinforces the quality and heritage of the Budweiser brand. The sign itself has become an icon for the brand and is featured in TV commercials.
Introduction: June 1998
Construction/Materials: Neon glass, screen-printed Sintra panel and Evertron solid state power supply.
P-O-P Company: Everbrite Inc., Greenfield, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: To project a consistent image to Miller Lite consumers. This new advertising campaign is fully integrated to project the same brand imagery through advertising, P-O-P, truck decals, wearables, barware, etc.
Introduction: May 1999
Construction/Materials: Metal frame neon sign
P-O-P Company: Fallon Luminous Products, Spartanburg, S.C.

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Original Banquet Beer
Objective: To reinforce the brand identity of a long-standing brew. The bubbles, which are animated using fiberoptics, were very important in achieving the desired effect as was the sparkling blue water.
Introduction: March 1999
Construction/Materials: Metal cabinet, plastic face, fiberoptics, halogen lamp and synchronous motor
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Texaco (Star Mart convenience stores), Houston
Products Promoted: Pepsi fountain drinks
Objective: To draw attention to the fountain drinks area of the store. The panels depict a brand image and animate the logos and create a "fizzy" effect over the cups.
Construction/Materials: The panels are made of aluminum composite material and include a display graphic that is screen printed on the face.
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Seagram Beverage Co., New York
Distribution: Off-premise accounts
Size of Run: 640
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Off-Premise - Illuminated or Motion
Objectives: As a new brand for Seagram's to import, market and distribute, the client wanted to increase brand awareness by targeting consumers at the point-of-sale.