Illuminated Displays or Signs

Client: Pepsi-Cola Co., Purchase, N.Y.
Product Promoted: Pepsi
Objective: This piece enables the client to offer the visibility and brand-building power of neon signage at a much reduced cost.
Introduction: January 1998
Construction/Materials: Aluminum, plastic, polycarbonate, vinyls and fiberoptic pegs
P-O-P Company: International Patterns Inc., Bay Shore, N.Y.

Product: Advantage flea killer
Number of displays: 240
P-O-P companies: FHc (design), Chicago; The Northstar Print Group (printing), Milwaukee
Distribution: PetSmart stores nationwide
Introduction: May 1998
Duration: Semipermanent
Construction: Metal frame, 3-inch particleboard, posterboard graphics
This multimedia endcap placed in PetSmart by its in-store veterinary practice, VetSmart, features blinking lights and a motion-activated audio box. It played a key role in increasing sales of Advantage flea killer medication.

Fiberoptic Lighting Inc.
Field Meat Packing Co.

Gage In-Store Marketing
Anheuser-Busch Inc.
Comments: The classic look of this booth lamp reinforces the heritage of the Clydesdale in promoting the company's brand.

Cornerstone Display/Cameo Container
LA Gear
Comments: This manufacturer has developed a line of shoes that are motion-sensitive. An electronic chip needed to be designed so that the shoe could be activated by DC power on a self-activation timer. The display incorporates a vacuum-formed shell, printed with color graphics, that helps highlight the product's various lighting characteristics. Fiberoptic lighting is also used to simulate stars in the galaxy.

KCS Industries Inc.
The Integer Group

Everbrite
Pepsi Co.
Comments: The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.

Fallon Luminous Products Corp.
RJ Reynolds Tobacco Co.

Client: International Distillers and Vintners, Hartford, Conn.
Product Promoted: J&B Scotch
Objective: The slogan for this promotional campaign is 'See J&B In A New Light,' communicating that J&B Scotch can be enjoyed in many different ways. One view of the display shows the product on the rocks, while the second view shows it in mixed drinks.
Introduction: July 1998
Number Produced: 250