Illuminated Displays or Signs

Client: The Dannon Co., Tarrytown, N.Y.
Product Promoted: Dannon Frozen Yogurt
Marketing Strategy: These lighted signs are distributed with new frozen yogurt machines to help build brand identity in new markets.
Introduction: October 1999
Distribution: Yogurt shops and ice cream parlors
Construction/Materials: This 12-inch by 24-inch sign is constructed with a screenprinted face, a vacuum-formed back, a standard fluorescent lighting fixture, and a laminated wooden frame.
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.

Client: J & J Snack Foods, Pennsauken, N.J.
Product Promoted: Super Pretzel soft pretzels
Marketing Strategy: The client wanted to update its current display unit by adding a "dress up" kit that includes vacuum-formed graphics and plastic extruded corners.
Introduction: March 2000
Number of Displays: 3,500
Distribution: All retail outlets
Construction/Materials: Styrene, Vivak, plastic extruded corners, fluorescent illumination
P-O-P Company: Mirro Products Co., High Point, N.C.

Retail Category: Mass Merchants
Display Type: Motion, Light or Sound Displays
Producer: Henschel-Steinau Inc., Englewood, N.J.
Client: The Clorox Co.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: AnyPoint Home Network products
Objective: Targeted for endcap use in CompUSA stores, the unit has blinking lights on its header and an oversized product lug-on to draw attention.
Introduction: June 1999
Number of Displays: 235
Construction/Materials: Metal infrastructure of shelves, fabricated and powder coated; styrene header; LED lights; acrylic brochure holder
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Client: Anheuser-Busch Inc., St. Louis
Producer: Grimm Industries Inc., Fairview, Pa.
Comments: The client wanted an exact replica of its Bud Blimp to support and heighten the awareness of the full-size blimp that is in the air at sporting events. The pool table light was designed for on-premise locations to reinforce the Budweiser name and its relationship to the Bud Airship 1 Blimp.

Client: The Integer Group for Coors Brewing, Lakewood, Colo.
Producer: Everbrite Inc., Greenfield, Wis.
Comments: The Coors Light brand invests heavily in sports marketing and wanted to reinforce this at the point-of-purchase, particularly in sports bars, with the focus on NASCAR. The client wanted to appeal to consumers by creating a realistic-looking sign. To achieve this, the mold was cast from an actual NASCAR tire.