Illuminated Displays or Signs

Client: United Distillers and Vintnors, Stamford, Conn.
Distribution: Liquor stores
Size of Run: 635
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Liquor: Distilled Spirits -Illuminated or Motion

Retail Category: Consumer Electronics/Entertainment
Display Type: Motion, Light or Sound Displays
Producer: Street Glow Inc., Wayne, N.J.
Client: Sony Corp.
Objective: To bring extended brand awareness by using the neon sign as a vehicle to highlight a premium brand logo. The use of the neon glass in a non-traditional method gave the sign a radical look and attracted the appeal of the younger mobile electronics customer.

Client: Serta Inc., Itasca, Ill.
Distribution: Furniture and bedding stores
Size of Run: 250
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Home Furnishings and Housewares
Objectives: The goal with this sign was to create a visual difference between the client and its competitors at the point-of-purchase. The sign has a subtle, rich appearance to convey the elegant, high-end image of the product. Rich purple colors and soft backlighting were used to create a feeling of wealth and warmth.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Motion, Light or Sound Displays
Campaign: "S"-Lights Illuminated Shoe Sign
Marketer: Skechers USA
Producer: Mirro Products Co., High Point, N.C.
The primary objective was to obtain prominent placement of this sign within the children's shoe departments at Skechers' wholesale accounts. The sign needed to be immediately recognizable as a children's shoe (for use as a category sign) but it could not "scream out" the Skechers name.