Illuminated Displays or Signs

Client: Sterling Rice Group, Boulder, Colo. (for Smirnoff)
Product Promoted: Smirnoff Ice beer
Objective: The sign was designed to promote the new line of Smirnoff Ice beer. It has a dimmer that allows the retailer to control the amount of light emanating from it.
Distribution: Bars, restaurants and delis
Construction/Materials: Neon tubing, screenprinted translucent styrene face, metal frame and power transformer
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Product: 180 energy drink
P-O-P companies: Iowa Rotocast Plastics Inc. (singles cooler bin), Decorah, Iowa; Shaw-Marconi Creative (co-creative), St. Louis
Introduction: January 2000
Duration: Permanent
Display set-up: A-B's wholesale distribution network
This backbar piece was designed to communicate the energetic nature of A-B's new 180 drink.

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Light beer
Objective: With a message-in-a-bottle theme, the sign was designed to gain attention for a new product in window and on wall locations. It was also designed to be low in cost.
Distribution: On-premise
Construction/Materials: Vacuum-formed bottle with screenprinted label; styrene-screened message; argon glass; actual cork
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Jim Beam Brands Co., Deerfield, Ill.
Product Promoted: Windsor Canadian blended whisky
Objective: The strategy behind the "replica scoreboard" display is to creatively generate brand awareness. The use of the LED clock on the display continuously draws attention to the Jim Beam product.
Distribution: Sports bars
Construction/Materials: Painted wood materials, screenprinted graphics, four-color process printed replaceable header

Client: Allied Domecq Spirits USA, Westport, Conn.
Product Promoted: Sauza Tequila
Objective: To leverage Sauza's point of difference as "The Better Tequila Experience" through eye-catching materials that reinforce the "Stay Pure" message.
Introduction: April 2001
Construction/Materials: Pennant: vinyl; string lights: plastic, lights
P-O-P Companies: Matrix Group (pennant), Westwood, N.J.; American Accessories (string lights), Knoxville, Tenn.

Product: Power boats
Number of displays: 300
P-O-P company: SEG Corp., Mishawaka, Ind.
Distribution: Boat shows and dealer showrooms
Introduction: October 2000
Duration: Semipermanent
Construction: Carbon-impregnated Mylar; power cord, EL lamp
Display set-up: Retail staff
Larson Boats' banners utilize EL lighting technology to give them motion effects. In this case, it appears that the hose is spraying water.

Client: Anheuser-Busch, St. Louis
Distribution: On-premise
Size of Run: 1,500
Producer: Everbrite, Greenfield, Wis.
Division: Permanent, Signage: Illuminated
Objectives: The goal was to achieve the visual impact of neon without the conventional look. Through the combination of black acrylic, metal laminate, laser-cut stainless-steel shapes and neon glass, an "architectural" look was attained. This reinforces the product's image and positioning as hip and high-end.

Client: Serta Inc., Itasca, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Producer: Everbrite, Greenfield, Wis.