Illuminated Displays or Signs

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Miller Brewing Co.
Producer: Add-Vision Inc., Grass Valley, Calif.
Size of Run: 250-500
Comments: Thin, flat and weighing three pounds, this display is both convenient and eye-catching. Animation of bubbling beer surrounds the brand logo.

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Seagram Americas
Producer: Focus Packaging & Display Group, San Diego
Size of Run: 750
Comments: Colorful fiberoptic lighting gave this sign an added sense of motion. Combined with the brand's graphic identity, the piece made a compelling visual presentation in what is normally a dark on-premise environment.

Retail Category: Eating & Drinking Establishments
Display Type: Permanent Signage
Client: Barton Beers Ltd.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 700
Comments: Bright neon and a rainbow of layered, screenprinted graphics of classic Mexican imagery put the brand in a good light at on-premise locations.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Guinness enhanced the red highlights on this neon sign to match the red coloring used on the Smirnoff Ice brand.

Retail Category: Liquor Stores
Display Type: Counter Display - Permanent
Client: Seagram Americas
Producer: Bluworld Innovations, Winter Park, Fla.
Size of Run: 500
Comments: Shimmering light and flowing water add an image of prestige to this display. Three halogen lights are tucked into the fixture to ensure a well-lit bottle.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Salem cigarettes
Comments: Bright white argon against Salem's brilliant green synergy logo reinforce Salem's brand identification and help secure highly visible placement in stores.
Introduction: April 2001
Size of Run: 925
Construction/Materials: Double-stroke argon, Sintra back panel, screenprinted PETG face panel
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc.(lenticular display, glorifiers, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
Illuminated streams of plasma emanate from the Smirnoff Ice bottle and move continuously along the inside of the dome of this electrostatic bottle glorifier.

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Gambrinus Co.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 2,975
Comments: The serene, tropical paradise theme of this permanent neon sign reinforces Corona Light's thirst-quenching image. Unique materials and a dimensionally crafted blue translucent pool accentuate the neon bottle and lime.

Product: Nightlights
Number of displays: 300 in first run
P-O-P company: Lingo Manufacturing Co. Florence, Ky.
Distribution: Museum shops, high-end gift and gallery stores, bookstores
Introduction: January 2001
Duration: Permanent
Construction: Heavy-gauge steel, powder coating
Rosencrantz & Guildenstern's floorstand showcases 24 lit nightlights from the company's Illuminart line.