Illuminated Displays or Signs

Client: Checkland Kindleysides, Leicester, U.K.
Size of Run: 3,600
Producer: Westiform Inc., Greenwich, Conn.
Division: Permanent, Personal Products and Accessories: Apparel and Sewing Notions
Comments: Eight variations of this sign were designed to provide maximum flexibility at retail in multiple channels and countries. They can sit on a flat surface or be hung on the wall or from the ceiling.

Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Producer: Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Red neon and retro graphics on this wall clock for foodservice accounts capture a sense of nostalgia for an American diner feel.
Introduction: January 2001
Size of Run: 1,000
Distribution: Fountain/foodservice accounts nationwide
Construction/Materials: Injection-molded housing, neon, four-color faceplate, battery-powered clock
P-O-P Company: DUCO Technologies, Henderson, Nev.

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

GE updated its Comparator interactive display with a new version that demonstrates its Reveal light bulb. (The old display is to the right, while the new display is below.)
Producer: Display Technologies, College Point, N.Y.

Client: Snapple Beverage Group, White Plains, N.Y.
Comments: Snapple produced four different neon signs and two neon face-lit clocks to build awareness for its Snapple beverages and new Venom energy drink.
Introduction: May 2001
Size of Run: 3,350
Distribution: C-stores, supermarkets
Construction/Materials: Neon, wire, backlit panels, face-lit graphics
P-O-P Company: Array Marketing Group, KCS Industries Division, Los Angeles

Client: adidas Americas, Beaverton, Ore.
Products Promoted: Apparel and shoes
Comments: Based on four modular building blocks, adidas' adiShops concept shops feature customized shelving, panels and configurations. Backlit graphics brighten up Gart Sportscastle in Denver (left), while Destination 1440 (below) in Berkeley, Calif., features holographic lights with floating adidas logos.
Introduction: Sept. 2001 in Gart Sportscastles; June 2001 in Destination 1440
Size of run: 30 shops

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Miller Brewing Co.
Producer: Add-Vision Inc., Grass Valley, Calif.
Size of Run: 250-500
Comments: Thin, flat and weighing three pounds, this display is both convenient and eye-catching. Animation of bubbling beer surrounds the brand logo.