Illuminated Displays or Signs

Product: Nightlights
Number of displays: 300 in first run
P-O-P company: Lingo Manufacturing Co. Florence, Ky.
Distribution: Museum shops, high-end gift and gallery stores, bookstores
Introduction: January 2001
Duration: Permanent
Construction: Heavy-gauge steel, powder coating
Rosencrantz & Guildenstern's floorstand showcases 24 lit nightlights from the company's Illuminart line.

Client: McDonald's Corp., Oak Brook, Ill.
Products Promoted: McFlurry desserts
Objective: This 12-inch by 24-inch light box was designed to remind customers about the product and spur impulse sales.
Size of Run: 500
Construction/Materials: Light box with light diffuser for even light; patented PowerPegs are injected with dye to provide color
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Barton Beers Ltd., Chicago
Comments: Highly visible neon and graphics that evoke the fun of life on the beach combine to call attention to the brand at on-premise locations.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Kaleidoscope Inc., Sussex, Wis.
Comments: Potential customers can turn on the sample light in this interactive countertop display. Supporting text and graphics explain that the lights recharge by sunlight, require no wiring and cost nothing to operate.
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Product: Linea lighting fixture
Number of display: 300
P-O-P company: Rapid Display, Union City, Calif.
Introduction: June 2000
Duration: Semipermanent
Construction: Brushed aluminum, acrylic, lithography, electronics
Display set-up: Field sales staff, retail staff
Cooper Lighting introduced its Linea lighting system with a countertop display that allows customers to turn on the fixtures to see the directional lighting power they offer.

Client: Miller Brewing Co., Milwaukee
Comments: A replica of Rusty Wallace's stock car, this illuminated pool table lamp reinforces Miller's relationship with Nascar and appeals to its substantial base of fans.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.

Client: Taco John's International Inc., Cheyenne, Wyo.
Products Promoted: Popular menu items
Objective: This backlit sign was designed to promote sales of the most desirable menu items, but it also helps reduce ordering times because many customers simply point at the items they want.
Introduction: March 2001
Construction/Materials: Aluminum extrusion, T8 lamps, ballasts, acrylic, polycarbonate face sheet
P-O-P Company: Clearr Corp., Minnetonka, Minn.

Client: The Integer Group, Lakewood, Colo.
Comments: Designed solely for New Jersey accounts, this neon sign features an outline of the state and sleek graphics designed to appeal to its proud residents.
P-O-P Company: Array Marketing Group, KCS Industries Division, Hartland, Wis.