Illuminated Displays or Signs

This floorstand/power wing for the Lotrimin Ultra launch features Mylar holographic foil and a clear acrylic foot with a flashing red LED mounted over it for a 3-D look.
Producer: Alliance Display & Packaging, Winston-Salem, N.C.

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: January 2002
Distribution: On-premise accounts
Size of Run: 10,000
Construction/Materials: Injection-molded bottle, cap, base and floating pieces; halogen lighting; color wheel; air compressor to create bubbles
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn., and Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Bubbling water, colorful fish and illumination combine to give this back-bar glorifier an atypical look.

Client: Barton Beers, Chicago
Introduction: February 2002
Distribution: National, on- and off-premise
Size of Run: 400
Construction/Materials: Distortion-printed, vacuum-formed PETG; compact, high-output lighting fixture
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comments: A compact lighting unit brightens this distortion-printed display while keeping its depth to a minimum.

Client: Anheuser-Busch, St. Louis
Introduction: January 2002
Distribution: On-premise accounts nationwide
Size of Run: 3,600
Construction/Materials: Injection-molded plastic, vacuum-formed plastic, halogen lamp, sheet metal
P-O-P company: Everbrite, Greenfield, Wis.
Comments: This wall lamp projects the Bacardi logo on the ceiling to shed light on the Bacardi Silver launch.

Product: Footwear
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Sporting goods and department stores
Introduction: July 2001
Duration: Temporary
Construction: Tagstock, PETG plastic, LED lights
Display set-up: Retail staff
This display for Finish Line sporting goods stores was placed in store windows to attract attention to Nike's all-weather shoes.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: On-premise accounts nationwide
Size of Run: 900
Construction/Materials: Multicolored neon, electronic power supply, metal frame
P-O-P company: Everbrite, Greenfield, Wis.
Comments: Multicolored neon was chosen to highlight the wide variety of fruit flavors available in the DeKuyper Pucker line.

Client: The Integer Group, Lakewood, Colo.
Introduction: March 2002
Distribution: On- and off-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Injection-molded clock housing, four-color faceplate, AC-powered neon, battery-powered clock, glass cover
P-O-P company: DUCO Technologies, Henderson, Nev.
Comments: This wall clock with neon lighting provides extended brand exposure for Killian's Irish Red Beer.

Client: Bose Corp., Framingham, Mass.
Division: Permanent, Entertainment: Home Entertainment
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.

Client: High Falls Brewing Co., Rochester, N.Y.
Size of Run: 305
Producer: Heritage Sign & Display Inc., Nesquehoning, Pa.
Division: Permanent, Beer: On-Premise, Illuminated or Motion
Comments: A spinning holographic disk powered by an AC motor creates a constantly changing whirl of colors on this wall clock. A flexible light source projects reflections from the holographic material through a lens attached to the rear surface of the clock's acrylic face.

Client: Checkland Kindleysides, Leicester, U.K.
Size of Run: 3,600
Producer: Westiform Inc., Greenwich, Conn.
Division: Permanent, Personal Products and Accessories: Apparel and Sewing Notions
Comments: Eight variations of this sign were designed to provide maximum flexibility at retail in multiple channels and countries. They can sit on a flat surface or be hung on the wall or from the ceiling.