Illuminated Displays or Signs

Retail Category: C-stores
Display Type: Permanent Signage
Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 1,000
Comments: The design goal was to provide the retailer with a quality sign to gain high visibility placement in-store. With seven colors screenprinted on the face of the sign and a double fluorescent lamp within, the result is a 3-D effect.

Retail Category: Eating/Drinking Establishments
Display Type: Counter: Permanent
Client: AriZona Beverages, Lake Success, N.Y.
Producer: AriZona Beverages, Lake Success, N.Y.
Size of Run: 1,000
Comments: Since the energy drink is packaged to look like a rocket, the display was designed to look like a launch pad. Smoke appears at the bottom and plasma streams flash in the dome.

Semipermanent displays for KOOL cigarettes feature flashing lights to create excitement about the brand and its new packaging.
Producer: Rapid Displays, Chicago and Union City, Calif.

Client: The Integer Group, Golden, Colo.
Producer: Array Marketing Group, Los Angeles, KCS Industries division
Comments: A full-size, vacuum-formed helmet features LED graphics of moving eyes and a text message to add motion and attract attention in sports bars.

Client: Campbell Soup Co., Camden, N.J.
Introduction: Fall 2001
Size of run: 100
Comments: Campbell promoted its Pasta Bake sauce with this floor cling featuring sequenced animation and a sound clip. The clings were placed in a network of stores primarily on the East Coast and in the Midwest.
In-store media company: FLOORgraphics Inc., Princeton, N.J.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite Inc., Greenfield, Wis.
Comments: Sequenced fiberoptic lights simulate rising bubbles in this injection-molded sign.

Product: Footwear
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Sporting goods and department stores
Introduction: July 2001
Duration: Temporary
Construction: Tagstock, PETG plastic, LED lights
Display set-up: Retail staff
This display for Finish Line sporting goods stores was placed in store windows to attract attention to Nike's all-weather shoes.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: On-premise accounts nationwide
Size of Run: 900
Construction/Materials: Multicolored neon, electronic power supply, metal frame
P-O-P company: Everbrite, Greenfield, Wis.
Comments: Multicolored neon was chosen to highlight the wide variety of fruit flavors available in the DeKuyper Pucker line.