Illuminated Displays or Signs

Product: Labatt USA Red Stripe beer
Number of signs: 1,000
P-O-P companies: The Marketing Continuum (design), Dallas; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Polycarbonate and neon
Measuring only 6 inches wide by 12 inches high by 4 inches deep, a miniature neon sign for Red Stripe can be placed on a back-bar location, mounted to a wall or hung from a ceiling.

Client: Coors Brewing Co.
P-O-P company: Fallon Luminous Products Corp.

Client: Barton Beers Inc.
P-O-P company: KCS Industries Inc.

Client: Schlage Lock Co.
P-O-P company: United Displaycraft

Client: Van Smith Enterprises
P-O-P company: Heritage Frame & Glass Creations Ltd.

Client: Coors Brewing Co.
P-O-P company: Everbrite Inc.

Client: R.J. Reynolds Tobacco Co.
P-O-P company: Fallon Luminous Products Corp.

Client: Ace Hardware Corp.
P-O-P company: Fiberoptic Lighting Inc.

Client: Miller Brewing Co.
Producer: Thomas A. Schutz Co.
Category: Injection-molded Plastic: Sign
Comments: The client wanted a unique P-O-P display that would dominate the pool table area. A real, frosted-ice-block sculpture was duplicated in clear injection-molded components. Sophisticated assembly fixtures were developed to solvent seal the bottle into the ice block and assemble the block without mechanical fasteners.

Client: Fender Musical Instrument Corp.
Producer: Fiberoptic Lighting Inc.
Category: Motion, Light or Sound: Sign
Comments: Fiberoptics, which appear brighter from a distance, were used in this display to draw customers to the appropriate store department. The use of laser drilling, silkscreening and extruded cabinets helped keep costs down.