Illuminated Displays or Signs

Product: Point Special beer
Number of displays: 5,000 display bins; 1,500 neon signs
P-O-P companies: Phoenix Display & Packaging Corp. (bins), West Deptford, N.J.; KCS Industries (neon), Milwaukee; Sterling Promotional Corp. (inflatable rafts), Great Neck, N.Y.
Distribution: On and off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (bins); neon (signs); vinyl (rafts)

Client: R.J. Reynolds Tobacco
P-O-P company: CDS
Category: Personal Items & Accessories/Permanent

Client: Lee Europe, Belgium
P-O-P company: Everbrite
Category: Textile & Fashion/Permanent

Product: Budweiser beer
Number of displays: Approximately 1,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: November 1993
Duration: Permanent
Construction: Neon glass tubing; electronic power supply; vacuum-formed housing; polycarbonate dial face
Three feet in diameter, the round clock features neon-tube hands and a neon ring around the perimeter. "It's a monster clock," says an Anheuser-Busch official. The clock is also available to promote the O'Doul's brand.

Client: PCI Parfums Et Cosmetiques
P-O-P company: Cartofage
Category: Window Display/Cosmetics & Perfume

Client: Miller Brewing Co.
Product: Miller Lite beer
P-O-P company: Everbrite Inc.
Distribution: On- and off-premise accounts in the Atlanta region
Construction: Flashing sequential transformer; neon glass; electronic power supply; Sintra
Introduction: July 1993

Product: "Coneheads" videotapes
P-O-P company: Carole Urie and Associates, Corona del Mar, Calif. (light box); Fleetwood Container, Vernon, Calif. (standee)
Distribution: Video stores
Introduction: January 1994
Duration: Temporary (standee and insert); permanent (light box)
Construction: Corrugated (standee); vacuum-formed styrene (light box)
A light box from Paramount Home Video promotes the release of "Coneheads" on video, but will be used for future releases as well.

Product: Kaman Music Corp. Ovation guitars
Number of displays: 500 national; 850 international
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: Music stores
Introduction: September 1993
Duration: Permanent
Construction: Vinyl-laminated wood (frame); silkscreened glass (front panel); vacuum-formed styrene (back)
Kaman Music is separating its Ovation round-back guitars from the masses with a neo-neon sign that captures consumers' attention at a tenth of the cost of traditional neon.

Client: Miller Brewing Co.
Product: Miller Reserve Amber Ale
P-O-P company: Trans World Marketing
Distribution: On-premise accounts
Construction: Plastic extrusion; metal stamping and plating; silkscreening; fabricated hardwood; fluorescent illumination
Introduction: September 1993