Illuminated Displays or Signs

Client: Seiko Corp. of America
P-O-P company: Mechtronics, Stamford, Conn.
Two black-light ultraviolet light-bulbs radiate onto the watches to make them glow as they would if they were fully charged and glowing in the dark.

Client: Chesebrough-Pond's USA
Product: Age Defying creams and lotions
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Mass merchants and drug stores
Construction: Styrene; acrylic; metal; vacuum-forming; injection molding; heat bending
Introduction: July 1994
The Pond's Institute display, with its lighted panels and sound chip, can be modified for future products.

Product: Blitz-Weinhard Brewing Co. Weinhard's Boar's Head Red beer
Number of displays: 1,800
P-O-P companies: 206 Marketing (design), Portland, Ore.; Neon Impressions (manufacture), Pittsboro, N.C.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Injection-molded plastic (outer housing); neon tubing
Blitz-Weinhard is utilizing a neon sign that incorporates motion for the introduction of Weinhard's Boar's Head Red.

Client: Edward J. De Bartolo Corp.
P-O-P company: Clearr Corp.

Product: Michelob Golden Draft beer
Number of signs: 250
P-O-P company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Metal with powder coating (cabinet); styrene with laser-drilled holes for fiber (face); 0.030-inch diameter acrylic fiberoptic strands (fiber); 50-watt halogen bulb; synchronous motor; specially encoded color disc with silkscreened effects

Product: Labatt USA Red Stripe beer
Number of signs: 1,000
P-O-P companies: The Marketing Continuum (design), Dallas; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Polycarbonate and neon
Measuring only 6 inches wide by 12 inches high by 4 inches deep, a miniature neon sign for Red Stripe can be placed on a back-bar location, mounted to a wall or hung from a ceiling.

Client: Coors Brewing Co.
P-O-P company: Fallon Luminous Products Corp.

Client: Barton Beers Inc.
P-O-P company: KCS Industries Inc.

Client: Schlage Lock Co.
P-O-P company: United Displaycraft