Illuminated Displays or Signs

Budweiser Rotating Bow Tie/Clydesdale Spectacular
Lakeside Ltd.

Product: Miller Genuine Draft Light beer
Number of displays: 8,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Taverns, restaurants, c-stores and grocery stores
Introduction: January 1993
Duration: Permanent
Construction: Flame-retardant polycarbonate (light box, backboard); electronics (power supply); silkscreening (light box); neon glass (neon tubes)
In designing the neon unit, Miller had three goals: keep the cost reasonable, the brand recognition strong and the thematic imagery flexible.

Product: Barton Beers Ltd. St. Pauli Girl beer
P-O-P company: Dimensional Neon, Milwaukee
Distribution: On premise
Introduction: August 1993
Duration: Permanent
Construction: Vacuum-formed plastic and neon
A radiant St. Pauli Girl becomes a bit more real due to a backlit, vacuum-formed sign that incorporates neon.

Harley-Davidson Fiberoptic Display
Fiberoptic Lighting Inc.

Client: Anheuser-Busch Inc.
Producer: Everbrite Inc.

Client: New Media
Producer: Everbrite Inc.

Product: Schieffelin & Somerset Co. Dimple Pinch Scotch whisky
Number of displays: 1,000
P-O-P companies: Warwick Products Co., (manufacture), Cleveland; GWB Productions, (design and sales promotion), New York
Distribution: Liquor stores and night clubs
Introduction: May 1993
Duration: Permanent
Construction: High-impact ABS plastic, Duratrans prints
Schieffelin & Somerset is utilizing a light box that is fabricated and shaped to the contours of its Dimple Pinch Scotch whisky bottle.

Client: Molson Breweries
Producer: KCS Industries Inc.

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.