Illuminated Displays or Signs

Product: Artic Ice beer
Number of displays: 11,000 (back-bar bottle glorifier); 7,000 (neon sign)
P-O-P company: Integer Group, Golden, Colo. (design); Everbrite Inc., Greenfield, Wis. (manufacture)
Distribution: Liquor stores, bars, restaurants, grocery stores
Introduction: January 1995
Duration: Permanent
Construction: Acrylic (bottle glorifier); Sintra plastic (neon sign)
Holographic paper gives Coors Artic Ice neon signs and back-bar bottle glorifiers a sparkling, wintry look.

Client: Miller Brewing Co.
Product: Molson Ice
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: On-premise accounts
Construction: Injection-molded plastic; metal electrical and support structures
Introduction: June 1994

Client: Hoffmans
Product: Hoffmans Lager
P-O-P company: Neon Technology Corp., Chicopee, Mass.
Distribution: On- and off-premise locations
Construction: Glass, extruded aluminum
Introduction: February 1994

Client: D.L. Ryan Cos.
Product: Labatt's Ice beer
P-O-P company: Neon Technology Corp., Chicopee, Mass.
Distribution: General
Construction: Glass and extruded aluminum
Introduction: July 1994

Client: Anheuser-Busch Inc.
Product: Budweiser
P-O-P company: Decision Point Marketing, Winston-Salem, N.C.
Distribution: Off-premise accounts
Construction: Vacuum-formed, die-cut coex styrene; circuit board; LEDs, litho-printed decal
Introduction: June 1994

Product: Pro-Visions Pro Plan premium cat and dog food
Number of displays: 1,500
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.
Distribution: Pet professionals' offices
Introduction: August 1994
Duration: Permanent
Construction: Backlit sign made of acrylic (base) and vacuum-formed styrene (back); a wood core wrapped in black laminate (frame); multicolor silkscreened artwork (face)
Ralston Purina's Pro-Visions division rolled out a clock sign to promote its Pro Plan line of pet food.

Client: The Integer Group
Product: Coors beer
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Construction: Neon tubing; Evertron power supply
Introduction: December 1994