Illuminated Displays or Signs

Client: Hollywood POP
Producer: Fiberoptic Lightning Inc.; Grants Pass, Ore.
Category: Motion, Light or Sound Sign
Comments: A fiberoptic header was chosen for this unit because of its implied motion and eye-catching effects. A four-color process screened face was produced directly on white styrene plastic. The face plate has a shelf attached to the back which holds the fiberoptic illuminator. The fiberoptic unit can be easily slid into place in the machine header.

Product: Coors Light beer
Number of displays: 500
P-O-P companies: Integer Group (design), Golden, Colo.; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On-premise accounts, liquor stores
Introduction: January 1995
Duration: Permanent
Construction: Neon; Evertron power supply
Neon signs pick up on regional imagery to promote Coors Light in California.

Client: Panasonic
Producer: Frank Mayer & Associates Inc.; Grafton, Wis.
Category: Interactive, Video or LCD Floorstand/Kiosk
Comments: The Shiatsu massage lounger is a high-ticket item that needs interactivity to motivate curious customers. The unit attracts attention with interesting and impulse-oriented graphics. Translite panels are changeable and computer-chip circuitry delivers three different messages.

Client: Lardis, McCurdy & Barcham
Producer: Promotional Industries; East Hartford, Conn.
Category: Fabricated Plastic Counter, Shelf or Table Unit
Comments: Designers were challenged to illuminate the display with low lighting (conducive to bar settings) yet achieve "edge play" of light within the display. The use of fluorescent lighting combined with many edges of fluorescent acrylic achieved the desired appearance. Clear acrylic panels added strength and protected the display details without compromising the desired look.

Client: Anheuser-Busch Inc.
Producer: Advertising Display Co.; Englewood Cliffs, N.J.
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Comments: Creating a dramatic showcase for the Ice Draft bottle, the ice-shard design provides a contemporary image. The large brand logo is backlit and the bottle is illuminated from the base by a quad of fluorescent light, located inside the base. The ice shards are molded of clear acrylic to reflect the light showcase the bottle.

Client: Falcon Beer - Sweden
Producer: Everbrite; Greenfield, Wis.
Category: Thermoformed Plastic Sign
Comments: By using textured plastic in conjunction with edge lighting, the sign creates a look of cold, running water. A single fluorescent tube lights the Falcon label, the edge, and the textured plastic. It also serves as a back light for the logo at the bottom of the sign.

Product: Chevrolet automobiles
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Chevrolet dealerships
Introduction: January 1995
Duration: Permanent
Construction: Vacuum-formed polycarbonate tubing; smoked acrylic case
The brightly colored Genuine Chevrolet Heritage Emblem neon signs have been displayed in every possible dealership location from showrooms to service departments.