Illuminated Displays or Signs

Client: Anheuser-Busch Inc.
P-O-P company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Plank Road Brewery
P-O-P company: Display Masters, Whitestone, N.Y.

Product: Coors Red Light
Number of signs: 20,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations
Introduction: May 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes with logo and brick wall decals lithographed to plastic sheets
Coors Brewing Co. has invested in 20,000 neon signs to coincide with the national rollout of Coors Red Light.

Client: Anheuser-Busch Inc.
P-O-P company: KCS Industries Inc., Milwaukee

Client: R.J. Reynolds Tobacco Co.
P-O-P company: H. King & Associates, Bensenville, Ill.

Product: Miller Lite
Number of signs: 2,100
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: February 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes and micro-processor-based sequencer
The Miller neon sign is an eye-catching P-O-P piece for any on-or off-premise Miller Brewing account.

Client: Falcon AB
P-O-P company: Everbrite Inc., Greenfield, Wis.

Client: Great American Cookie Co.
P-O-P company: Clearr Corp., Minnetonka, Minn.

Product: Coors Light 12-packs
Number of displays: 750
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: Liquor and grocery stores
Introduction: May 1995
Duration: Permanent
Construction: Neon; E-Glas flat-glass technology; plexiglass; decals

Product: Coca-Cola fountain products
Number of displays: 4,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Quick-serve restaurants, stadium concessions
Introduction: January 1995
Duration: Permanent
Construction: Injection-molded, medium-impact plastics
Coca-Cola's Flex-Lite Illuminated Menu Board System has a modular, more contemporary design. It features custom menu strips, removable panels and extenders that mount side-by-side, delivering a true system appearance.