Illuminated Displays or Signs

Client: Circuit City
P-O-P company: Clearr Corp., Minnetonka, Minn.

Client: Hiram Walker & Sons
P-O-P company: Data Display Systems, Philadelphia

Client: Anheuser-Busch Inc.
P-O-P company: Everbrite Inc., Greenfield, Wis.

Product: Philip Morris Co. Marlboro cigarettes
Number of displays: 900
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, gas stations
Introduction: June 1995
Duration: Permanent
Construction: Polycarbonate; vinyl; aluminum
Marlboro's Illuminated Cigarette Pack display is used as an outdoor sign to attract customers from long distances. The illuminated cigarette pack is usually mounted on a 13-foot pole.

Client: Miller Brewing Co.
P-O-P company: KCS Industries Inc., Milwaukee

Client: Anheuser-Busch Inc.
P-O-P company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Plank Road Brewery
P-O-P company: Display Masters, Whitestone, N.Y.

Product: Coors Red Light
Number of signs: 20,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations
Introduction: May 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes with logo and brick wall decals lithographed to plastic sheets
Coors Brewing Co. has invested in 20,000 neon signs to coincide with the national rollout of Coors Red Light.

Client: Anheuser-Busch Inc.
P-O-P company: KCS Industries Inc., Milwaukee

Client: R.J. Reynolds Tobacco Co.
P-O-P company: H. King & Associates, Bensenville, Ill.