Illuminated Displays or Signs

Product: Cruisin' arcade video game
Number of displays: 3,000
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: Video arcade stores
Introduction: October 1995
Duration: Permanent
Construction: Metal (casing), Lexan plastics (graphics substrate), fluorescent front lighting, neon backlighting

Product: Budweiser
Number of displays: 750
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Sports bars
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded plastic, vacuum-formed plastic, urethane plastic and fluorescent lamps
The familiar fire-engine red Budweiser identity is boldly displayed in the form of the NASCAR Pool Table Lamp. The lamp acts as a platform for the 36-inch replica of Anheuser- Busch Inc.'s race-day-ready Monte Carlo stock car.

Miller Genuine Draft Projector Lamp
Everbrite Inc.

Product: Philip Morris Co. Marlboro cigarettes
Number of displays: 3,800
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience, grocery and liquor stores and tobacco shops
Introduction: June 1995
Duration: Permanent
Construction: Polycarbonate, Sintra, styrene, neon
Philip Morris' backlit sunset neon sign for Marlboro cigarettes was developed to attract the attention of outdoorsmen and nature lovers and draw them to the brand.

Client: Anheuser-Busch Inc.
P-O-P company: KCS Industries Inc., Milwaukee

Client: R.J. Reynolds Tobacco Co.
P-O-P company: H. King & Associates, Bensenville, Ill.