Illuminated Displays or Signs

Client: Miller Brewing Co.
Producer: Banta Merchandising Products
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Intended Length of Use: 2 years
Production Run: 1,100
Unit Cost Range: $100 - $250
COMMENTS: Motion was combined with neon by screening the face and back of the vacuum-formed sign, and backlighting it with a Circleline bulb. The spiral screened "arms" are motor driven and directionally opposed. The "Lite" bulb is sparkling blue argon.

Client: Brown & Williamson Tobacco Corp.
Producer: Everbrite Inc.
Category: Thermoformed Plastic Wall Unit
Intended Length of Use: 5-7 years
Production Run: 145
Unit Cost Range: More than $250

Client: Brown & Williamson Tobacco Corp.
Producer: Everbrite Inc.
Category: Thermoformed Plastic Sign
Intended Length of Use: 5-7 years
Production Run: 765
Unit Cost Range: $100 - $250
COMMENTS: A neon light "grid" backlights the logo. The grid is enclosed in a vacuum-formed light box. The neon glass continues outside the box to form the rings of the logo, adding a dimensional effect to this P-O-P sign.

Client: Siebel/Mohr Inc.
Producer: Design Display Group Inc.
Category: Fabricated Plastic Wall Unit
Intended Length of Use: 1 -2 years
Production Run: 350

Client: Burke Inc.
Producer: Everbrite Inc.
Category: Multiple Materials Sign
Intended Length of Use: 3-5 years
Production Run: 200
Unit Cost Range: $100 - $250
COMMENTS: To encourage trial of the product, a process-screened bottle that duplicates the image of a lifelike bottle was created. The bottle was then enhanced with a neon border outline, produced to resemble the color of the product. A backlit panel at the bottom of the sign carries the product's tag-line.

Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This polycarbonate and neon timepiece was created to celebrate Busch Light's sponsorship of the Olympics as well as bring awareness to the Busch Light brand.

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This Busch Light sign, which uses neon for the brand logo and Olympic logo, was introduced for external window placement.

Flair Communications Agency Inc.
Schlitz WWII Commemorative Clock (4C)
Stroh Brewery Co.