Illuminated Displays or Signs

Product: Model trains
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Hobby shops
Introduction: December 1996
Duration: Permanent
Construction: Molded polycarbonate case, neon tubing, electronic power supply
The classic neon clock produced for Lionel Trains incorporates the company's logo along with its orange, blue and cream colors.

Product: Absolut Vodka
Number of displays: 400
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise
Introduction: September 1996
Duration: Permanent
Construction: Stainless steel (bottle shape); neon tubing (illumination); acrylic (back); electronic power supply
Seagram Americas combined stainless steel, acrylic and neon in a series of signs designed to remind bar customers to take notice of Absolut vodka.

Product: Bedding
Number of displays: 200
P-O-P company: Clearr Corp. Display Division, Minnetonka, Minn.
Distribution: Department stores, furniture stores, specialty bedding stores
Introduction: July 1996
Duration: Permanent
Construction: Etched glass, backlit by a light on top, looped metal holding chains
Stearns & Foster believes its etched glass sign properly symbolizes its upscale, high-end positioning in the bedding industry.

Coors Field Neon Dominator
Integer Group

Product: Beef
Number of displays: 500
P-O-P companies: Everbrite Inc. (manufacturing), Greenfield, Wis.; Adams-McClure Inc. (broker), Denver
Distribution: Restaurants
Introduction: January 1996
Duration: Permanent
Construction: Molded polyurethane foam backboard with neon tubing and an electronic power supply
A fake wood, real neon sign is charged with establishing a brand identity in restaurants for meat wholesaler Monfort Beef.

Client: Q Prime
P-O-P company: Everbrite Inc., Greenfield, Wis.

Client: Anheuser-Busch Inc.
P-O-P company: Banta Merchandising Products/KCS Industries Inc., Milwaukee

Client: Miller Brewing Co.
P-O-P company: Robeert Nielsen & Associates Ltd. Rolling Meadows, Ill.

Client: The House of Seagram
P-O-P company: Everbrite Inc., Greenfield, Wis.