Countertop Displays/Mats

Product: Cigarettes
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Number of displays: 1,000 domestic, over 10,000 international
Average unit cost: $70
Distribution: Convenience stores, gas/convenience stores, smaller square-footage outlets
Introduction: June 1991
Duration: Permanent
Construction: Styrene and K-resin
Designed by its international group, the Philip Morris counter merchandiser has been a hit in the United States.

Product: Infinity Zoom 220 Panorama camera
Number of displays: 2,500
Distribution: Specialty camera dealers
Introduction: February 1992
Duration: Permanent
Construction: Poster board with metal binder
The counter flip chart for Olympus cameras replaces brochures and serves as a display.

Product: Faber-Castell Uni-point pencil
Number of displays: 3,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Stationery and office supply stores
Introduction: January 1992
Duration: Permanent
Construction: Black vacuum-formed styrene
Unhappy Uni-ball pens now have a partner with Uni-point pencils, which are merchandised on a newly released display.

Product: Electra pushbutton electric disposable lighter
Number of displays: More than 3,000
P-O-P company: Resources In Display, Brooklyn, N.Y.
Distribution: Drug stores, convenience stores and supermarkets
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded high-impact styrene
Electric disposable lighters get an upscale treatment with a permanent display from Scripto.