Countertop Displays/Mats

Product: Peanuts
P-O-P company: Stone Container, Richmond, Va.
Number of displays: 25,000
Distribution: Supermarkets and convenience stores
Introduction: March 1992
Duration: Temporary
Construction: Corrugated cardboard
Northampton's peanuts are packaged to promote a number of Major League Baseball teams.

Product: Bausch & Lomb Ray Ban sunglasses
P-O-P company: Thomson-Leeds Co. (manufacturer); Arnell/Bickford Associates (designer), both of New York
Number of displays: 20,000
Distribution: Department stores, sporting goods dealers, sunglasses and optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded and fabricated clear plastic
A Ray Ban display offers a chance to obtain a poster featuring Olympic athletes.

Wellington Puritan
Rotate This Rack display

Introduced: January 1992
Advertising agency: In-house with Trahan, Burden and Charles
P-O-P firm: Merjo Advertising
Construction: Vinyl plastic with foam backing and clear overlay for insertion of game materials
Quantity: 2,000

Product: Fuji Singles floppy disks
P-O-P company: Slot Systems Inc., Oswego, Ill.
Distribution: Bookstores, airports, drug stores and grocery stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed plastic (stand), lithographed styrene (signs)
A spinner stand for Fuji Singles floppy disks is a first for the company. It offers the disks as single pieces instead of in multiple unit packs.

Product: Tech Gear watches
P-O-P company: Thomson-Leeds, New York
Number of displays: 20,000
Distribution: Jewelry and department stores
Re-introduction: May 1992
Duration: Permanent
Construction: Clear acrylic
Brochures at the point-of-sale provide a complete package to help consumers make the proper watch selection, augmenting the display units, which can be combined to create a customized look in the display case.

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
In addition to being placed on counters and window ledges, a smaller set of pluses was manufactured to fit in a feature display.

Product: Smythe-Withcomb & Graeves Ltd. Book Valet
Number of displays: Less than 500
P-O-P company: Golden State Containers, Phoenix, Ariz.
Distribution: Gift and stationery stores, bookstores and drug stores.
Introduction: September 1991
Duration: Temporary
Construction: Corrugated cardboard
The Book Valet display comes with a paperback book for hands-on demonstrations.

Product: 35mm film
Number of displays: 1,000
P-O-P company: Henschel-Steinau, Englewood, N.J.
Distribution: Photo stores
Introduction: December 1991
Duration: Permanent
Construction: Vacuum-formed plastic
Ilford's black and white films are merchandised in a display which also describes their attributes. Such merchandising is essential to gain attention in the market, which is dominated by Kodak.