Countertop Displays/Mats

Product: Dial Corp. Breck haircare products
Number of displays: 300
P-O-P company: Display-Pak, Minneapolis
Distribution: Mass merchandisers, grocery and drug stores
Introduction: Mass merchandisers, November 1991; grocery and drug stores, February 1992
Duration: Promotional
Construction: Corrugated cardboard with vinyl handles and acetate strips to hold the products
The Breck Suitcase shows off "one of each flavor" in the haircare product line.

Product: America's Cup Series
P-O-P companies: Designers Group, Inc., North Stonington, Conn.; Henschel-Steinau, Englewood, N.J.; RPR, Englewood, N.J.
Distribution: Watch departments and jewelry stores
Introduction: October 1991
Duration: Permanent
Construction: Plastic/Lucite
Display units for America's Cup-related watches from Citizen carry a sailing theme.

Client: Motorola Paging, Boynton Beach, Fla.
Product: Pagers
Size of run: 20,000
Distribution: Telecommunications stores
Introduction: February 1992
Duration: Permanent
Construction/Materials: Injection-molded plastic, fabricated acrylic, vacuum-formed plastic, sheet metal
Dimensions (H x W x D): 24" x 11" x 11"
Weight: 4 pounds
Producer: Visual Marketing Inc., Chicago

Product: St. Louis Music Co. Alvarez Guitars
Number of displays: 300
P-O-P company: Creative Light Designs, St. Peters, Mo.
Distribution: Alvarez Guitar dealers
Introduction: February 1991
Duration: Permanent
Construction: Lucite
The Alvarez display has the flavor of neon and reinforces other P-O-P messages.

Product: Lawn/Garden/Small Engine Spark Plugs
Number of displays: 2,500
P-O-P company: The Academy Group, Toledo, Ohio
Distribution: Hardware stores
Introduction: August 1991
Duration: Permanent
Construction: Wire rack
The Champion wire rack merchandiser is aimed at the small engine market, but could be expanded this year.

Product: Giorgio eyeglass frames
Number of displays: 1,000
P-O-P company: Myden Industries Inc., New York
Distribution: Optical stores
Introduction: November 1991
Duration: Permanent
Construction: Vacuum-formed plastic
The Giorgio eyewear display is designed to capitalize on the trendy Beverly Hills storefront.