Countertop Displays/Mats

Product: The Putnam & Grosset Group Poke & Look Learning Books
Number of displays: 2,000
P-O-P company: Tremore Inc., North Brunswick, N.J.
Distribution: Bookstores
Introduction: September 1991
Duration: Permanent
Construction: Corrugated plastic
Poke & Look books from Putnam & Grosset are shown off with an informative counter display.

Product: Philip Morris Collectors Choice Cigarettes
Number of displays: 600 headers; 2,000 counter displays
P-O-P company: Marinelli Communications, package design group, New York (Penta-Pack); Leo Burnett Co., Chicago (headers and displays)
Distribution: Gift, specialty tobacco and airport shops
Introduction: October 1991
Duration: Semi-permanent
Construction: Vacuum-formed Lexan sheet (Penta-Pack); lithographed cardboard (headers)

Product: Fujicolor QuickSnap Camera line
Number of displays: 10,000 initially
P-O-P company: Consumer Promotions Inc., Mt. Vernon, N.Y.
Distribution: Specialty stores, mini labs, mass merchants and drug stores
Introduction: March 1992
Duration: Semi-permanent
Construction: Injection-molded polystyrene
Multi-sized Fuji displays show off QuickSnap cameras.

Product: Latrobe Brewing Co. Rolling Rock Premium Beer
Number of displays: 20,000
P-O-P company: The Marketing Continuum, Dallas
Distribution: Grocery stores, liquor stores, mass merchandisers
Introduction: May 1991
Duration: Promotional
Construction: Chip board
Rolling Rock's counter display offers shoppers a "peepshow" about the beer.

Product: Huisken Meats Trail's Best Giant Meat Sticks
Number of displays: 1,000 initially
P-O-P company: Stone Container, Sioux Falls, S.D.
Distribution: Convenience stores, gas stations and grocery stores
Introduction: February 1992
Duration: Temporary
Construction: Corrugated cardboard
Huisken Meats trucks into stores with its meat-hauling counter rig.

Product: Leather watchbands
P-O-P company: Concept Fixtures Ltd., New York
Distribution: Jewelry and department stores
Introduction: September 1991
Duration: Permanent
Construction: Injection-molded plastic
Voguestrap's counter unit is designed to hold up to 432 watchbands at one time and still look elegant.