Countertop Displays/Mats

Product: Philip Morris Collectors Choice Cigarettes
Number of displays: 600 headers; 2,000 counter displays
P-O-P company: Marinelli Communications, package design group, New York (Penta-Pack); Leo Burnett Co., Chicago (headers and displays)
Distribution: Gift, specialty tobacco and airport shops
Introduction: October 1991
Duration: Semi-permanent
Construction: Vacuum-formed Lexan sheet (Penta-Pack); lithographed cardboard (headers)

Product: Fujicolor QuickSnap Camera line
Number of displays: 10,000 initially
P-O-P company: Consumer Promotions Inc., Mt. Vernon, N.Y.
Distribution: Specialty stores, mini labs, mass merchants and drug stores
Introduction: March 1992
Duration: Semi-permanent
Construction: Injection-molded polystyrene
Multi-sized Fuji displays show off QuickSnap cameras.

Product: Electra pushbutton electric disposable lighter
Number of displays: More than 3,000
P-O-P company: Resources In Display, Brooklyn, N.Y.
Distribution: Drug stores, convenience stores and supermarkets
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded high-impact styrene
Electric disposable lighters get an upscale treatment with a permanent display from Scripto.

Product: Neutrogena Sunblock
Number of displays: 20,000
P-O-P company: Comptes, Rico Rivera, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992
Duration: Promotional
Construction: Corrugated
Product: Neutrogena Shampoo; Neutrogena Conditioner
Number of displays: 8,700
P-O-P company: Service Container, Compton, Calif.
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: March 1992

Product: Leather watchbands
P-O-P company: Concept Fixtures Ltd., New York
Distribution: Jewelry and department stores
Introduction: September 1991
Duration: Permanent
Construction: Injection-molded plastic
Voguestrap's counter unit is designed to hold up to 432 watchbands at one time and still look elegant.