Countertop Displays/Mats

Product: Texas Instruments Inc. Super Speak & Read, Super Speak & Math
Number of displays: 50,000
Average unit cost: Displays are free with purchase of products displayed.
P-O-P company: DCI Marketing, Milwaukee, Wis.
Distribution: Toy stores and mass merchandisers
Introduction: November 1988
Duration: Permanent
Construction: Injected-molded plastic
Texas Instruments' educational products display is designed to work with the company's new products, as well as established ones.

Product: St. Louis Music Co. Alvarez Guitars
Number of displays: 300
P-O-P company: Creative Light Designs, St. Peters, Mo.
Distribution: Alvarez Guitar dealers
Introduction: February 1991
Duration: Permanent
Construction: Lucite
The Alvarez display has the flavor of neon and reinforces other P-O-P messages.

Product: Lawn/Garden/Small Engine Spark Plugs
Number of displays: 2,500
P-O-P company: The Academy Group, Toledo, Ohio
Distribution: Hardware stores
Introduction: August 1991
Duration: Permanent
Construction: Wire rack
The Champion wire rack merchandiser is aimed at the small engine market, but could be expanded this year.

Product: Giorgio eyeglass frames
Number of displays: 1,000
P-O-P company: Myden Industries Inc., New York
Distribution: Optical stores
Introduction: November 1991
Duration: Permanent
Construction: Vacuum-formed plastic
The Giorgio eyewear display is designed to capitalize on the trendy Beverly Hills storefront.

Product: Blount Inc. Rifle scopes
Number of displays: 250
Average unit cost: $25
P-O-P company: Liberty Display Group, Blaine, Minn.
Distribution: Firearms and sporting goods stores
Introduction: June 1991
Duration: Permanent
Construction: Clear acrylic
The Weaver brand name is silkscreened directly onto the display.

Product: Microfresh Filtration System
Number of displays: 2,500
Average unit cost: $7
P-O-P company: Grady McCaulley Inc., N. Canton, Ohio
Distribution: Independent dealers
Introduction: Spring 1991
Duration: Semi-permanent
Construction: Corrugate
A countertop display from Royal Appliance encourages consumers to feel the difference in vacuum cleaner bags.

Type: Counter display
Printing Process: Full litho label
Coating: Film laminate
Number Printed: 25,000
Cost: Under $5
Release: March 1991
Client: Slazenger Golf
Product: Golf balls
Producer: Progress Container & Display, Lawrenceville, Ga.
Comments: Litho label was color matched to folding cartons and additional advertising print.

Type: Promotional presentation
Printing Process: Full litho label
Coating: Aqueous
Number Printed: 10,000
Cost: $40-plus
Release: November 1990
Client: Canandaigua Wine Co.
Product: Marcus James wine
Producer: Lawless Corp., North Tonawanda, N.Y.
Comments: Two-color litho on solid bleached sulfate laminated to E-Flute, single face.

Product: Liqui-Tech Finish First Auto Polish, Protectant and Precleaner
Number of displays: 2,500
Average unit cost: $4
P-O-P company: Display-Pak, Minneapolis, Minn.
Distribution: Specialty car dealerships, custom auto and accessory shops
Introduction: February 1991
Duration: Semi-permanent
Construction: Corrugate
Liqui-Tech's display is designed to show off the high-end products.